SpinLife creates hubs with new nat’l franchise program

COLUMBUS, Ohio – SpinLife, a direct-to-consumer retailer of durable medical equipment (DME) specializing in mobility and home accessibility products, has launched a national franchise program.

As demand for mobility and aging-in-place solutions continues to grow, SpinLife believes locally owned businesses supported by a national platform are uniquely positioned to help customers maintain independence while creating attractive opportunities for entrepreneurs.

"Our franchise program is about building a true omni-channel experience that puts the customer at the center," says Amber Dube, senior vice president and general manager of SpinLife. "We're creating local hubs that connect seamlessly with our catalog, phone and online channels so customers can engage with SpinLife however and wherever it works best for them. At the same time, franchise owners gain the advantage of a nationally recognized brand, established customer acquisition channels, centralized marketing support and proven operational expertise, allowing them to focus on serving customers and growing their business."

For more than 25 years, SpinLife has served customers through its catalog, dedicated phone product experts, e-commerce platform and growing network of physical retail locations. The company says the new franchise program expands this proven model, giving customers greater access to expert guidance and personalized support in their communities.

SpinLife says the franchise program offers two clear pathways for growth: development of new territories and conversion of existing independent stores. Both options, the company says, allow operators to leverage its established brand strength, product expertise, operational support, purchasing power and digital marketing.

"SpinLife's franchise launch is a natural extension of our mission to maximize independence and quality of life for people with mobility challenges," says Mike Swinford, CEO of Numotion, SpinLife's parent company. "By bringing SpinLife's trusted products and expertise into more communities across the country, we can support more individuals and families while creating meaningful opportunities for entrepreneurs who share our commitment to making a difference."

• Related: SpinLife acquired Triton Medical earlier this year, giving the company an in-person foothold in a key retirement marketplace.