Sunrise buys James Leckey Design

FRESNO, Calif. - Sunrise Medical has acquired two pediatric mobility brands, Leckey and Firefly.

Sunrise Medical's acquisition of James Leckey Design, along with its subsidiaries Firefly Friends and Vidal Global, extends the company's pediatric product offering and provides a complementary fit with its existing offering in that market, it says.

“The pediatric sector is strategically important for us as we continue to improve people's lives,” said Thomas Babacan, president and CEO. “Children and families are part of the core focus of our services.”

Sunrise Medical has been a distribution partner for Leckey for many years in multiple countries and as a result of the acquisition it will take over exclusive distribution for the company's products in the North American market.

Sunrise Medical also plans to leverage synergies between the companies in key markets like the U.K. and Germany, furthering strengthening its footprint in those countries.

“We are also looking forward to leveraging Firefly's advanced e-commerce business model, digital marketing and customer services to improve our ways of doing business and serving our global customers better,” Babacan said.

For Leckey, the acquisition gives the company the resources to expand its reach.

“Our products are highly complementary; Sunrise's global sales networks, business resources and infrastructure will significantly accelerate Leckey's global reach and growth; and its broad offering and expertise will provide a solution foundation for further product innovation and wide customer proposition,” said Ben Stocks, CEO of Leckey.