VGM Market Data launches new visualization tool
By HME News Staff
Updated Thu November 21, 2019
WATERLOO, Iowa - VGM Market Data has launched VGM Market Data 2.0, a new visualization tool that combines data analysis and sales enablement into a single map that's accessible from a desktop, mobile phone or tablet. The data featured allows users to identify and rank high-value referral sources for DME products, find out who is referring patients to their competitors, and focus their sales team to make the biggest gains. VGM Market Data pulls from 2.5 billion medical claims annually from Medicare, Medicaid and more than 900 different commercial payers. It currently has data from April 2018 through July 2019. “We have two choices: To do what we've always done and reclaim the same results; or harness data that gives laser-like market intelligence and utilize it in a way that maximizes opportunities for growth,” said Ryan Ball, director of VGM Market Data.
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