Walmart launches Medicare Advantage initiative

BENTONVILLE, Ark. — Walmart is now allowing Medicare Advantage members to add their benefit cards to their online Walmart account to help them maximize their supplemental benefits.  

Select customers can easily identify plan-specific, benefits-eligible products while shopping on Walmart.com and the Walmart app. They can track their benefits spending in real time and check out with a mixed basket of healthy food, over the counter (OTC) products and general merchandise for same-day pickup or delivery in as soon as an hour. Customers can also see a benefits tracker showing them how much they have left to spend. 

“Customers expect more from their shopping experience, and we continuously adapt to offer the most convenient and intuitive capabilities,” said Ralph Clare, senior vice president, health & wellness merchandising, Walmart U.S. “We saw an opportunity to streamline the health benefits shopping journey, make it easier for customers to discover eligible items and offer convenient pickup and delivery options that fit their busy schedule.” 

Walmart is also launching Everyday Health Signals for Medicare Advantage members with NationsBenefits to allow eligible members to receive free, personalized guidance that aligns with their wellness goals. The company is expanding the platform to more health plans and benefits managers.  

“By allowing customers the opportunity to make more informed choices with Walmart Everyday Health Signals, we’re creating the opportunity for widespread health impact,” said Pravene Nath, MD, group director, consumer health and data solutions, Walmart U.S. “We’re innovating with tech-enabled health solutions that equip customers with a better understanding of how small decisions in the grocery aisle can help improve their overall health.”