Tag: Brent Bradshaw

YARMOUTH, Maine - Although the start of the year always means big sales for mainstream retailers, when it comes to home medical equipment, other factors drive buying.“My philosophy is, people don't shop for this stuff when it's on sale,” said Mike Kuller, president of All Star Medical Supply in Walnut Creek, Calif. “They shop for it when they decide they need it.”That doesn't mean, however, that Kuller doesn't see an increase in sales after the holidays.“Baby boomers...

AUSTIN, Texas - Provider Brent Bradshaw has jumped into social media with both feet.“We're going for brand awareness,” said Bradshaw, president of Durable Medical Equipment Inc. “The whole point is to get people to come in.”Bradshaw in November launched a three-pronged social media effort on Facebook, Google+ and Foursquare to promote his brick-and-mortar location. Facebook and Google+ are not new to the HME scene—those communities offer one-on-one interaction with end-users...

YARMOUTH, Maine - Despite reimbursement cuts and heavy audits by insurers, the revenue mix of HME providers isn't as diversified as you'd expect, according to the results of a recent HME NewsPoll. The largest percentage of respondents to the poll (40%) say they continue to rely on insurance—including Medicare, Medicaid, private-pay, etc.—for 76% to 100% of their revenues.“We've had a slight increase in retail, but mostly, we've just stayed the same for 15 years,” said...

YARMOUTH, Maine - Provider Brent Bradshaw says Round 2 of competitive bidding has sparked a disturbing trend: contract suppliers billing patients for brake attachments for walkers that CMS has already paid for.CMS last month cautioned providers about “unbundling” walkers and brake attachments. When providers sell walkers with brake attachments (E0141, E0143 and E0149), reimbursement is for the whole unit, the agency stated.Bradshaw, president of Durable Medical Equipment Inc., in Austin,...