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Medicare Advantage: Play it smart

January 9, 2025Kim Cuce

Q. How can we strategically plan for the continued growth of Medicare Advantage Plans? A. The average Medicare beneficiary has 43 MAPs to choose from. More than 54% of beneficiaries participate in a MAP, and this is expected to grow to 61% by 2032. Why? MAPs are using celebrities to entice Medicare beneficiaries. Have you ever bought something after seeing an infomercial, a viral video or a TikTok, only to be disappointed that the “item” wasn’t quite as shiny as they made...

Home Medical Equipment (HME), Kim Cuce, Medicare Advantage, VGM Group