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Tag: merchandising


Smart Talk

Merchandising: Think complementary, strategic

January 3, 2017Wayne Slavitt

A. One of the toughest parts of running a retail store is getting people to visit.  This is especially true for specialty retailers, like HME stores. So, it only makes sense to do all you can to provide opportunities for your customer to take care of multiple issues at one time to sell more per transaction than you are now.After all, they are already in your store. Why not show them complementary products that could help them even more?Merchandising can play a key role in doing this. What products...

merchandising, Mobül, retail sales, Wayne Slavitt


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Smart Talk

Merchandising: Change it up

November 30, 2016Wayne Slavitt

A. Keeping your store looking good is so important and it doesn't have to cost much. If you ever shop at Costco, you'll notice that they are continuously moving merchandise around. Giving their customers a new look on a regular basis provides Costco with the ability to regularly force their customers to pay attention to product offerings. This rotation policy allows Costco to look fresh at a very low cost.For your HME store, consider moving entire departments a few times a year.  (This is easier...

merchandising, Mobül, Wayne Slavitt


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Smart Talk

Merchandising: Watch the signs

October 21, 2016Wayne Slavitt

A. Department signage is ubiquitous in retail. Imagine walking into a Home Depot without signage directing you to a department. For most retail HME stores, however, I think it's unnecessary.Proponents of department signage argue that it provides customers with the ability to quickly find what they need. Certainly, a customer in need of a package of incontinent pads can easily find this department with proper signage and without the need of a salesperson. If your HME store is set up to require...

merchandising, Mobül, signage, Wayne Slavitt


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Smart Talk

Merchandising: Make your store POP

September 29, 2016Wayne Slavitt

A. If your vendors want to send you POP materials, be happy. Only a handful of HME vendors understand retail and the need to help you be “retail friendly.”There are a variety of POP materials available, including hanging banners, floor-stand banners, signage, floor displays, countertop displays, brochures, brochure holders and video displays.The most important question to ask when deciding which POP materials will work for your store is “Will the materials enhance my overall look...

merchandising, Mobül, Wayne Slavitt


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