Alpine branches out of Utah

Friday, December 20, 2013

SALT LAKE CITY – On the surface, it may not seem that a rural Idaho HME company and one based in the most populous city in Utah have much in common, but Jay Broadbent, president of Alpine Home Medical, says they’re a perfect fit.

Alpine acquired Idaho Falls, Idaho-based Eagle Rock Oxygen and Medical Equipment Nov. 1.

“They are a solid company that does the right thing for people,” said Broadbent. “Having to do business under today’s rules makes it harder, but it doesn’t mean you can’t treat people right.”

Alpine Home Medical was founded in 1997 and has nine, mostly rural, locations in Utah. It specializes in respiratory, sleep and rehab. 

Alpine is not a contract supplier, nor is it currently looking to be one, which made Eagle Rock, which is not in a competitive bidding area, especially attractive, said Broadbent. 

“It simplified things, not having to navigate in a competitive bidding area,” he said. 

Alpine will take over the billing duties at Eagle Rock to allow employees there to spend more time focusing on the patients, Broadbent said. 

The deal marks Alpine’s first foray out of Utah and allows the provider to expand its footprint.

“We continue to try to grow—that’s what you need to do to survive in this crazy DME environment,” he said.