Better Medicare Alliance launches TV ad
By HME News Staff
Updated 9:00 AM CST, Wed January 19, 2022
WASHINGTON - Better Medicare Alliance has launched a new television in Washington, D.C., as part of a seven-figure campaign touting the success of Medicare Advantage. The 30-second ad, titled “It’s Working,” will run on cable news and network Sunday shows in the D.C. region, alongside ads across digital and social platforms. “29.5 million seniors and individuals with disabilities will enroll in Medicare Advantage this year alone, and 9 out of 10 beneficiaries are satisfied with their coverage,” said Mary Beth Donahue, president and CEO of the Better Medicare Alliance. “We are taking action to ensure their voices are heard. With this ad campaign, we are reminding policymakers of Medicare Advantage’s bipartisan success story, and the need to prevent disruption for the growing, diverse population that counts on its coverage and care. On behalf of our 170 ally organizations and more than 600,000 grassroots advocates, we are proud to lead the charge to protect seniors’ health care choices.”
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