Tuesday, December 31, 2002

Independent providers turn on the tube

TOPSHAM, Maine - Hoping to better compete against competitors, Majors Mobility bought more space in newspapers and more time on TV in 2002. Tyrrell Hunter, president of Majors Mobility, said the company spent 20% more on advertising last year. "I’m a firm believer that competition is healthy," Hunter said. "We’ve just had to work toward our strengths, minimize our weaknesses, up our advertising budget and go one-on-one with our competition." Hunter said that Majors Mobility’s sales were "healthy" in 2002, but the company had to work harder for what it got. She said the company has been using advertising as a marketing tool for seven years. Major’s Mobility is not alone. Michael Causey, rehab manager at Carolina Homecare in Greenville, S.C., said his company doesn’t advertise on TV right now, but it’s thinking about it, because it’s losing business.

United Seating & Mobility of Florissant, Mo., has added two employees to its roster. In July, Toby Brown, a seating and mobility specialist, joined the company’s Fort Worth, Texas, location. In June, Bill Leek joined the company as general manager of all Texas locations. The company has also promoted Vinnie Blancett to seating and mobility specialist at the Bruceville, Texas, location. Moreover, nine of the company’s seating and mobility specialists were certified by the Rehabilitation Engineering and Assistive Technology Society of North America (RESNA) recently: Bonnie Ochs, assistive technology practitioner (ATP); James Dauber, ATP; Scott Lopez, ATP; Randy Schmitt, assistive technology supplier (ATS), Fred Lenkman, ATS; Tim Kelly, ATS; Chris Groff, ATP; Carlos Jojola, ATS; and Carl Williams, ATS…Canadian Valley Medical Solutions of Oklahoma City, Okla., has announced that Randy White was certified by RESNA recently. White, who has been with the company since 1999, is now an ATS.