Category: Ambulatory aids

Key Products: Canes, crutches, walkers, rollators, braces, lightweight transport chairs, accessories. Marketing strategies: - Take advantage of manufacturer merchandising programs that offer guidance on the proper way to display merchandise. - Carry products with contemporary stylings like metallic paint and fashionable patterns. - Become a "shopper" to find out what brands competitors carry and differentiate yourself by carrying something different. Focus on hard-to-find specialty items. - Decorate showcased items with pouches, baskets and other accessories. - Emphasize the portability aspects of these items by demonstrating how easily they fold up and pack into boxes and trunks.