Category box: Home accessibility
Reconsidering ramps: Ignored by mobility providers for years as a potential add-on cash business, the time may now be right to explore the retail opportunities of home accessibility. Though the business component is a little outside the provider’s comfort zone, manufacturers contend it doesn’t take much to get acclimated.
Business ‘boom’: The need for home accessibility will become even greater as the baby boom generation ages and needs modification products and services. This opportunity is magnified by the likelihood of more elderly living in their own homes in their later years as opposed to a long-term care facility.
Internet investment: Online advertising is the most effective way to reach prospective accessibility customers, manufacturers say. While it’s obvious that baby boomers are skilled Web surfers, even their parents have become adept at using Internet search engines to find products and services.