Category development sidebar: Scooters

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Tuesday, December 27, 2011

CLOSED DOOR

Open door: As Medicare becomes more inaccessible for mobility providers, the industry is gravitating toward retail scooter sales. A plethora of baby boomers is fueling consumer demand for scooters and other mobility products and they are more willing to pay cash than previous generations.

VENDOR SUPPORT

Embracing partnerships: Mobility manufacturers are offering retailing guidance on all fronts, including sales, marketing, merchandising and product in-services. They encourage providers to take advantage of their sales expertise to build their scooter retail business.

GET CREATIVE

Think sales: Scooters are just one part of a provider's retail offerings; there are many accessories to accompany the product, including lifts, ramps, baskets and holders of all kinds. Deck out the scooter with these trimmings and showcase it on a ramp and lift.

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