Reimbursement forecast:
- Hazy as the 36-month payment cap, forced transfer of ownership, safety concerns and restrictive medical necessity requirements all cloud the future of conventional respiratory equipment provision.
COPD outlook
- Projected growth as baby boomer population ages and the disease is diagnosed at earlier ages.
Business model:
- In flux due to uncertain reimbursement; reducing or eliminating services is an option, as is adopting a retail strategy for some products.
New frontiers:
- Continued miniaturization of portable units and sustained focus on operationally efficient products to help providers lower operating costs.
Next month:
- There is a growing demand for personal care products that allow users to maintain an active lifestyle. Incontinence and skin care products offer providers a chance to provide knowledgable service to these customers and boost their cash sales.
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