Coloplast closes Georgia plant, consolidates

Sunday, January 19, 2003

January 20, 2003

ATLANTA - Although Coloplast is shutting down its breast form manufacturing in Marietta, Ga., and consolidating operations in an existing plant in Raubling, Germany, the only noticeable difference for its customers, says the company, will be the name on the box.

“We’ll still warehouse and distribute here,”said Coloplast marketing manager Sara Zywicki. “But instead of shifting product from down the street, we’ll be getting it from Germany.”

The consolidation doesn’t end with operations. The largest supplier of breast forms to the U.S. market is also revamping its product portfolio, jettisoning more obsolete products while adding new lines that trade on changed expectations in the breast form marketplace.

One year ago, Coloplast launched its best-selling breast form ever, the Prema, an asymmetric lightweight silicone breast form that conforms to the shape of the breast wall. This year, Coloplast is launching the Tresia, which, like the Prema also molds to the chest wall, but also features a triangular shape that fits better anatomically.

For more on this story, see the Feb. 15 issue of HME News.