Colours rolls into new digs

Monday, February 28, 2005

CORONA, Calif. - With revenues of just under $3 million a year, wheelchair manufacturer Colours ‘N Motion is one of the HME world’s “small guys,” but that doesn’t mean the company isn’t out to do big things, said President John Box.
The Spazz

On Jan. 1, Colours, whose manual chairs roll along the cutting edge of fashion and design and carry names like Boing! and Spazz, moved from its long-time Anaheim location into a new facility in Corona. At 15,000 square feet, the new home is twice as big as the old digs, and Box expects great things from it.

“This allows us to set up better production, better assembly, and the departments are more cohesive,” Box said in late January.

In the new location, employees also are no longer segregated into departments, and the new set up has already begun to enhance the company’s sense of a shared mission.

“When you have everyone participating in solving problem, things happen faster,” Box said. “When it is departmentalized, it’s like, ‘That’s not my department. I’m not going to worry about that.’”

With the additional space, Colours is looking to expand is offering of lightweight, adjustable manual wheelchairs. The company also wants to add to its aftermarket products, which now include portable hand controls for an automobile and a stylish billet wheel intended to jazz up a wheelchair’s appearance

But Colours doesn’t want to stop there. If the opportunity presents it self, the company will move beyond mobility products, Box said.

“We are not limited to wheelchairs,” he said. “Larger companies have huge distribution, but when they do something it takes a while, and that is to our advantage. We can act fast. Get in there and make cool things, and by the time they get there we are on to something else.”