Convenience drives OTC diagnostics
NEW YORK - Sales of over-the-counter diagnostic products sold at retail outlets grew 9.8% in 2003 and topped $1.5 billion, according to a report released in December by Kalorama Information.
Glucose testing kits and pregnancy test kits accounted for more than 80% of all diagnostic test kits sold. Together, ovulation testing kits, urine test kits, lancets, blood pressure kits and other home testing kits accounted for almost 20% of all diagnostic sales.
“The $122 million growth in sales during 2002-03 was driven largely by the Americans’ need for convenience and privacy,” according to the Kalorama report.