Invacare begins to blog
ELYRIA, Ohio - Invacare made its first significant foray into online social media in January when it launched a corporate blog called Invacare Connects (http://www.invacareconnects.com).
"Going forward you will see more," promised Daniel Lee, vice president of marketing for Invacare HomeCare. "In three to five years, you are going to see a whole different digital evolution. It's going to be a different language than today. We are just at the beginning, and we need to make sure that we get the basics down."
Invacare plans to use the blog for multiple purposes: government relations updates, product information, and industry and company news. And don't be surprised if you see CEO Mal Mixon and other top execs make an appearance from time to time.
"We'll have some surprises," Lee said. "It's going to be fun."
Invacare is not alone in exploring social media. Providers can follow The VGM Group on Facebook and Twitter, for example, and Pride Mobility Products has created an Owners Club online community.
"It's completely interactive," said Bernie Allen, Pride's international and Internet marketing manager. "It's a true social network in that you can friend people and create groups, talk in specific forums, upload and post videos and photos. It makes it easier for our consumers to communicate with each other and with us."
At the moment, 50% of U.S. adults use social networking sites, and Lee called the medium "part of the society and business norm."
"The forums that we have and the different platforms that we are using, be it YouTube or our Invacare Connects blog, is another way to communicate and reach the constituents that we want to speak to," he said.