Kerr Drug wraps itself in DME

Monday, June 30, 2003

Chain opens line of free-standing locations
DURHAM, N.C. - The Kerr Drug chain made moves in May to remake itself as a full-service healthcare provider, opening four 1,000-square-foot freestanding HME locations - one each in Chapel Hill and Cary, N.C., and two in Raleigh, N.C.

Kerr, which also operates 130 pharmacies in North Carolina and 15 in South Carolina, plans to open at least six more Healthy Living centers by year’s end, said director of marketing Diane Eliezer.

“We’ve decided we clearly want to be in the forefront of clinical innovation,” Eliezer said. “We want to be the No. 1 provider of pharmacy and DME.”

Kerr’s marketing direction differs from larger, national chains that have attempted similar departments in that each store has the freedom to adjust to meet an area’s specific needs, said Gary Stewart, manager of pharmacy administration and compliance.

“We are not confined to a single footprint, times thousands of stores,” he said. HME