Numotion re-ups on caths 

BRENTWOOD, Tenn. – Numotion’s new website dedicated to urological supplies significantly expands the company’s presence in the intermittent catheter market, company officials say. 

Numotion has provided caths since 2014 to leverage the synergies with its core business of providing complex power wheelchairs, but the products were “buried” in the company’s main website, says Bret Barczak, chief marketing officer and executive vice president of Numotion’s Retail Division. 

“We’ve been in the supplies business for some time, but we’ve never really invested in a full web presence,” he said. “We also saw it as a real opportunity to expand the amount of content that we provide through the website.” 

The website, medicalsupplies.numotion.com, offers not only caths from all the leading brands like Coloplast, Cure and ConvaTec but also education. There are FAQs, articles/blogs, videos, customer stories and resources like a guide to clean cathing. 

The website also provides a platform for Numotion to communicate with customers through virtual chat, which, when combined with the company’s inside sales experts, is a total package that differentiates the company in the market, says Neill Rowland, senior vice president for medical supply. 

“There is a clinical aspect to the decision-making process – understanding your diagnosis, learning the best fit – and we have a dedicated team established for those conversations,” he said. “It’s all about enhancing the customer experience.” 

Now that it has a full-blown website for urological supplies, Numotion is making digital marketing more of a priority, Barczak says. 

“We want to attract people who didn’t realize we have a supplies division and people who are current complex rehab customers but not supplies customers,” he said. “We think we have a good value proposition and digital marketing will drive more awareness of that.”