Permobil adopts ‘branded house strategy’

NASHVILLE, Tenn. – Permobil’s significant growth over the past several years, which includes multiple acquisitions, was a big reason for the company’s recent rebrand and new website. 

“As Permobil has grown both organically and inorganically, we had a need to implement a clear brand strategy, and also evolve our brand to reflect who we want to be and what we stand for going into the future,” said Chuck Witkowski, president, Permobil Americas. “Moving forward, we are using a ‘branded house’ strategy, whereby all products are now Permobil branded products, and names like ROHO and TiLite will become product names.”  

Within the past decade, Permobil’s acquisitions in the Americas have included TiLite in 2014, ROHO in 2015, Comfort Company in 2017, Max Mobility in 2017, and Ottobock’s OBSS in 2018.  

Part of this process has also been uniting Permobil’s products under a new brand promise, “Innovating for Individuals,” a nod to the company’s responsibility to advocate for access on behalf of its end users, Witkowski says. 

“Additionally, our significant investments in innovation are focused on more than just the hardware – we are focused on innovating in services, connectivity and improving the ease with which our customers can access our solutions,” he said. 

A good example of this is My Permobil, an app that leverages the Permobil Connect platform to allow users to view data like battery charge, travel history, and seat activity usage, while also allowing providers to perform remote diagnostics, Witkowski says. 

“We are working with our customers to help them access real-time data that can be used to improve the aftermarket service and repair process,” he said. 

Permobil has also released a new global website that serves as a vehicle to communicate the company's new promise and unified product range, as well as bring together its regional businesses, Witkowski says. 

“We’re just at the starting gate of what we plan to do with the website,” he said. “There will be additional functionality, some of it designed to make it easier for providers to do business with us, and for end users to quickly find what they're looking for.”