Provider to join Red Sox ad roster

Sunday, April 30, 2006

ROCHESTER, N.H. - Lakeside Mobility has always believed in the power of advertising, even the not so conventional. It spends upward of $65,000 a year on print and TV ads, as well as billboard ads on the back of handicapped bathroom stall doors. But in late March, the rehab provider was preparing to launch its highest-profile ad campaign yet: TV commercials that air during Boston Red Sox games. "We're trying to get the best that there is out there," said Cindy Hamann, who owns Lakeside Mobility with her husband, Bernie. "Everyone watches the Red Sox games." The rehab provider plans to rotate several ads into its slot to "keep things fresh," Hamann said.