Reverie offers 'dream' cash opportunity

Friday, February 21, 2014

SILVER CREEK, N.Y. – After testing the waters at Medtrade in October, Reverie, a manufacturer of adjustable beds and customizable mattresses, officially jumped into the HME industry recently.

Reverie is now courting providers to carry its “Dream” sleep system, which sells for anywhere from $3,000 to $7,000 depending on the size of the bed and configuration, as cash items.

“We found that no one really plays in the luxury sleep space in the HME industry,” said Dan Daumen, a key account manager at the company.

Reverie got a jump start in the HME industry: Just before Medtrade, Golden Technologies, which exited the bed business in 2012 to focus on lift chairs and mobility products, endorsed the company and its products.

A key feature of the “Dream” sleep system: The mattress is made of rubber cylinders that have different firmness levels and that users can reconfigure based on their changing support needs, Daumen says.

“We find that needs change,” he said. “Instead of buying a new mattress, they can unzip our mattress, reconfigure the Dream cells to put the support in the spot where they need it, zip it back up and carry on.”

Selling the “Dream” sleep system through the HME industry is the company’s first attempt at wholesaling, Daumen says.

“We’re relying on their specialty as retailers—their product knowledge, and their delivery and setup capabilities,” he said.