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Rowheels 'redefines' distribution channel

Rowheels 'redefines' distribution channel

MADISON, Wis. - Rowheels has launched, an online marketplace for rehab equipment from the top manufacturers and brands.

To start, the site will initially offer manual and power wheelchairs, ramps, braces and compression, and aids to daily living. It will eventually expand to include other products, as well as service and repairs.

“We want to become the leading global technology platform to meet the complex demands of people with mobility challenges,” said Gaurav Mishra, CEO of Rowheels.  “At Rowheels, we not only reinvented the wheelchair technology but also redefined the distribution channel and the whole customer experience.”

For sellers, features a seller dashboard, offering product and inventory management, pricing control and marketing management.

For customers, the website brings together the best rehab products in one place, while offering great deals, financing options, and access to the latest community news, guidance and videos.

McKesson, Compass Health, Ki Mobility, Merits Health, Motion Composites and WHILL are among the companies that have already signed up.

"We believe this site will revolutionize the industry for vendors and customers alike,” said Todd Aiazzone of Merits Health.



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