Sunrise loses a standard-bearer in Ken Yannerella

Saturday, July 31, 2004

LONGMONT, Colo. - Ken Yannerella, a mainstay in sales at Sunrise Medical and Guardian Products since 1978, died of a heart attack in his home June 10. He was in his early fifties.

Yannerella’s untimely death is the latest in a string of similar misfortunes for Sunrise Medical. Two other executives - Harvey Diedrich, the company’s vice president of marketing, and Alan Small, vice president of quality engineering - also passed away last year.

At Sunrise, Yannerella shared responsibilities as senior vice president of sale with Roxanne Cromwell. He specialized in wholesaler, acute care and national accounts.

“More than anything else, Ken’s legacy is one of service above self,” said David Miller, CEO of the MED Group and a longtime friend of Yannerella. “You might even say service above the sale because he knew he would get the sale if he just took care of the customer’s needs well enough. He truly was Mr. Sunrise.”