Tired of losing your cylinders?
ST. LOUIS--If you’d like to incorporate your oxygen cylinders and cylinder carrying cases into your company’s advertising program--and do it for just a few bucks--Responsive Respiratory wants to talk.
The company unveiled in April a private logo program. It will now silk screen your company’s name onto cylinder carrying cases and secure your logo under a cylinder’s clear coat, making it impossible to remove and the cylinder easier to clean.
“Every one of those patients is seeing a doctor all the time,” said Tom Bannon, president of the respiratory products manufacturer. “The doctor sees the company name on the bag and says, â€˜Hey, what do you think of ABC Homecare?’ If the answer comes back positive, it’s more business.”
As part of the private logo program, Responsive Respiratory will also laser etch a company’s name onto regulators and conservers.
The silk screening and laser etching costs $4 per unit; cylinder labels cost $2.75 each.
In addition to marketing, the private labels make it more likely that equipment will be returned to the provider after being filled or used in a nursing home. The same goes for equipment that is no longer needed after title transfers to the patient following Medicare’s 36-month cap on reimbursement, Bannon said.