Women's health: Specialty shop feels like home

Sunday, April 30, 2006

WASAU, Wis. - Step through the door of this tiny blue bungalow and you might find yourself ensconced on a sofa, drinking coffee and chatting with Beth Lotz, owner of the new Pink Ribbon Mastectomy Boutique and Gift Shop.
"I really like the spirit and attitude of the breast cancer survivors who have looked death in the face," said Lotz. "They've made life changes. I get to be a recipient of their wisdom and life happenings."
Lotz opened her shop in November 2005. The ABC-certified and registered fitter has five years of industry experience and when she moved here she decided to open her own business.
Overall, the space exudes a warm atmosphere, said Lotz, who decorated with family heirlooms, soft music, flowers and candles.
"They've been through chemo and radiation, they put all the medical things behind them," said Lotz. "I'm a more fun stop. I'm near enough to the hospital, but closer to nice restaurants."
A gift shop stocked with breast-cancer related gift items such as jewelry, mugs, pens, teddy bears, scarves and hats, all with pink ribbons on them, comprises the front half of the small building.
There are also shampoos, lotions and other products created for women undergoing cancer treatment.
Tucked in the back is a section devoted to swimwear, wick-away nightwear and hats for mastectomy patients and women with other special needs, as well as a mastectomy fitting room.
Lotz accepts Medicare, Medicaid and most private insurance.