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Tag: American Standard

Business Development

Take 'people first' approach to bath safety

November 22, 2013John Andrews

Perhaps no HME category has a bigger demographic advantage than bath safety. While most of the markets skew older, bath safety is seen as a desirable product group by a wider age bracket—from baby boomers to geriatrics. The fact that the products are functional, practical and have an aesthetic appeal gives them a versatility that other categories don't have, manufacturers say.Because people of all age groups update their bathrooms periodically, adding bath safety staples like stability bars,...

American Standard, Bath Safety, Clarke Health Care, Nova Medical Products

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American Standard taps HME

October 25, 2013Liz Beaulieu, Editor

PISCATAWAY, N.J. - American Standard made a splash at Medtrade this year by outfitting the Retail Design Center with not one but two safe and accessible bathrooms.While the company is a fixture at Home Depot and other mass retailers, it's a relative newcomer to the HME market. The company exhibited at Medtrade for the first time in 2012 and ramped up its presence this year by participating in the Retail Design Center.“We want to tap into the HME market and build relationships there, in...

Accessibility, American Standard, Medtrade

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