ACHC launches rebrand focusing on meaningful quality improvement
By HME News Staff
Updated 11:03 AM CST, Tue November 18, 2025
CARY, N.C. - The Accreditation Commission for Health Care (ACHC) has launched a new brand campaign supported by a new video “THE Choice” and a refreshed digital presence at www.achc.org. “Accreditation should empower, not encumber,” said José Domingos, president and CEO of ACHC. “While others market simplification as innovation, ACHC has always focused on meaningful quality improvement. We’ve never imposed the unnecessary burdens that others are now trying to undo.” ACHC says the campaign underscores its commitment to:
- Meaningful standards: CMS-aligned and patient-centered with no duplicative or non-essential requirements.
- True partnership: Collaborative, respectful surveys led by accessible experts and account advisors.
- Education-first support: Resources and guidance that build confidence, not confusion.
- Consistency and clarity: A process rooted in transparency and continuous improvement.
As part of the campaign, ACHC also embraces its identity as proud “Accreditation Nerds” – a confident, customer-obsessed culture that celebrates expertise, collaboration and passion for quality patient care. The organization’s “Accreditation Nerds” platform showcases its approachable, education-driven personality through relatable storytelling, social media engagement and thought leadership, it says. To learn more, visit www.achc.org.
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