Tag: Rebrand
Drive Medical returns to roots
December 2, 2025HME News Staff
PORT WASHINGTON, N.Y. - Drive DeVilbiss Healthcare is returning to its original brand Drive Medical across all markets.
The company says the move reflects a return to its roots and establishes a brand platform designed to support continued leadership, future acquisitions and global partnerships.
“The return to Drive Medical allows us to honor our heritage while presenting a cohesive identity that will guide our future growth,”...
ACHC launches rebrand focusing on meaningful quality improvement
November 18, 2025HME News Staff
CARY, N.C. - The Accreditation Commission for Health Care (ACHC) has launched a new brand campaign supported by a new video “THE Choice” and a refreshed digital presence at www.achc.org. “Accreditation should empower, not encumber,” said José Domingos, president and CEO of ACHC. “While others market simplification as innovation, ACHC has always focused on meaningful quality improvement. We’ve never imposed the unnecessary...
ATLAS Technology launches ‘refreshed identity’
August 4, 2025HME News Staff
LAS VEGAS – ATLAS Technology has marked its 15th year in business with a rebrand and a newly designed website at www.atlas-vue.com. The company says it has grown from a multi-location CRT provider business into a partner serving CRT and HME providers across the country with its enterprise software platform. “Our 15-year milestone represents not just longevity but continual evolution,” said Bill Paul, CEO and founder of ATLAS Technology. “This anniversary is the perfect moment...
Allied Health Solutions rebrands to WVU Medicine HME
February 24, 2025HME News Staff
MORGANTOWN, W. Va. - Allied Health Solutions Durable Medical Equipment has rebranded to WVU Medicine Home Medical Equipment. “WVU Medicine Home Medical Equipment, formerly known as Allied Health Solutions Durable Medical Equipment, may have officially transitioned to the WVU Medicine brand at the beginning of the year, but the enterprise remains dedicated to providing top-quality products and exceptional, compassionate customer service to patients throughout West Virginia and surrounding states,”...
VGM Forbin gets refresh
June 26, 2023HME News Staff
WATERLOO, Iowa – VGM Forbin has launched a refreshed brand identity that includes a new logo, website and messaging. "I am thrilled to launch a refreshed VGM Forbin into the marketplace," said Lindy Tentinger, president of VGM Forbin. "To us, this is not just about modernizing our look and feel, but better articulating the problems we solve for our customers, as well as a renewed commitment to be a leader in our industry, driving creativity and innovation.” The refreshed brand identity,...
Carex rebrands
November 12, 2019HME News Staff
MIDDLEBURG HEIGHTS, Ohio - Carex, a subsidiary of Compass Health Brands, has unveiled a new logo and redesigned its website. Carex.com now features: more than 600 products, with free shipping on orders more than $75; an easy-to-use and interactive search functionality; and navigation based on health condition. “Our new Carex brand logo and website are a representation of our continued dedication to providing the best products, customer service and brand experience,” said Stuart Straus,...
Mass Bay Respiratory rebrands
June 11, 2019HME News Staff
HANOVER, Mass. - Mass Bay Respiratory is now Mass Bay Medical Supplies. Dianne Long and her son, Mike Long, have rebranded their company to better serve the more expansive needs of hospice families and their caregivers. They now offer a wide range of products, including hospital beds and accessories, respiratory equipment, wheelchairs, lift chairs, walker/rollators, crutches, tables, bathroom safety devices and incontinence supplies. The Longs have been serving families and caregivers in Eastern...
Aeroflow rebrands as portfolio, footprint grow
December 7, 2018Theresa Flaherty, Managing Editor
ASHEVILLE, N.C. - Aeroflow has updated its corporate brand and identity with a new logo with a “sleeker, modern design,” according to a blog on its website. The provider also has a new trademark phrase: “Live Better Today and Tomorrow.” The rebrand is, in part, a nod to the company's growing line of business (it started out providing oxygen but now also provides CPAP machines, breast pumps, respiratory supplies, pediatric equipment and more) and its growing geographical footprint...
Mediware aligns under single corporate brand
September 11, 2018HME News Staff
LENEXA, Kan. - Mediware Information Systems will transition to WellSky, merging more than 30 healthcare and human services brands, the company announced today. The transformation comprises a new name, logo, look and message. “WellSky signifies a fundamental promise we make to our customers—that together we can realize care's potential,” said Bill Miller, CEO. “We stand at the forefront of innovation that will eliminate the fragmentation that exists in health and community...
Invacare rebrands Top End
July 31, 2018HME News Staff
ELYRIA, Ohio - Invacare is refreshing its Top End wheelchair brand with a new logo and a new website set to launch in the third quarter. The new “t-racer” logo provides a visual representation of the brand: cutting edge, sleek and performance focused, Invacare stated in a press release. “The decision to rebrand Top End is about more than just changing the logo,” said Jonathan Miller, senior director, mobility and seating, at Invacare. “It's about promoting the incredible...