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Tag: rebrand


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Carex rebrands

November 12, 2019HME News Staff

MIDDLEBURG HEIGHTS, Ohio - Carex, a subsidiary of Compass Health Brands, has unveiled a new logo and redesigned its website. Carex.com now features: more than 600 products, with free shipping on orders more than $75; an easy-to-use and interactive search functionality; and navigation based on health condition. “Our new Carex brand logo and website are a representation of our continued dedication to providing the best products, customer service and brand experience,” said Stuart Straus,...

Carex, Compass Health Brands, rebrand, redesign, website


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Mass Bay Respiratory rebrands

June 11, 2019HME News Staff

HANOVER, Mass.  - Mass Bay Respiratory is now Mass Bay Medical Supplies. Dianne Long and her son, Mike Long, have rebranded their company to better serve the more expansive needs of hospice families and their caregivers. They now offer a wide range of products, including hospital beds and accessories, respiratory equipment, wheelchairs, lift chairs, walker/rollators, crutches, tables, bathroom safety devices and incontinence supplies. The Longs have been serving families and caregivers in Eastern...

Mass Bay Medical, rebrand, supplies


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Aeroflow rebrands as portfolio, footprint grow

December 7, 2018Theresa Flaherty, Managing Editor

ASHEVILLE, N.C. - Aeroflow has updated its corporate brand and identity with a new logo with a “sleeker, modern design,” according to a blog on its website. The provider also has a new trademark phrase: “Live Better Today and Tomorrow.” The rebrand is, in part, a nod to the company's growing line of business (it started out providing oxygen but now also provides CPAP machines, breast pumps, respiratory supplies, pediatric equipment and more) and its growing geographical footprint...

Aeroflow, rebrand


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Mediware aligns under single corporate brand

September 11, 2018HME News Staff

LENEXA, Kan. - Mediware Information Systems will transition to WellSky, merging more than 30 healthcare and human services brands, the company announced today. The transformation comprises a new name, logo, look and message. “WellSky signifies a fundamental promise we make to our customers—that together we can realize care's potential,” said Bill Miller, CEO. “We stand at the forefront of innovation that will eliminate the fragmentation that exists in health and community...

Mediware, rebrand, software, WellSky


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Invacare rebrands Top End

July 31, 2018HME News Staff

ELYRIA, Ohio - Invacare is refreshing its Top End wheelchair brand with a new logo and a new website set to launch in the third quarter. The new “t-racer” logo provides a visual representation of the brand: cutting edge, sleek and performance focused, Invacare stated in a press release. “The decision to rebrand Top End is about more than just changing the logo,” said Jonathan Miller, senior director, mobility and seating, at Invacare. “It's about promoting the incredible...

Invacare, rebrand, Top End, wheelchairs


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NSM gets moving with rebrand

February 20, 2018HME News Staff

NASHVILLE, Tenn. - National Seating & Mobility has unveiled a new brand identity designed to reflect the national provider's legacy, mission and future. The identity includes a new logo, tagline, mission and vision statements, core values and a suite of marketing materials. “NSM has been on a trajectory of growth and evolution over the last several years and it is important to ensure that our branding genuinely reflects who we are and where we are going as a company,” said Bill Mixon,...

marketing, NSM, rebrand


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Health Complex: Where patients are 'All Taken Care Of'

August 2, 2017HME News Staff

WATERBURY, Conn. - Health Complex Medical has launched a new brand to showcase its expanded solutions for sleep therapy, the company announced Aug. 1. After collaborating with employees, having discussions with physicians and patients, and analyzing competitive positioning, the company has developed a new logo, tagline, collateral system and outreach materials. “Each audience told us that they place more value in 'the solution' than just the service, the equipment or the supplies,” said...

Health complex medical, marketing, rebrand, respiratory, sleep therapy


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Allegiance ignites possibilities

September 23, 2016HME News Staff

OVERLAND PARK, Kan. - The Allegiance Group, also known as A/R Allegiance Group, has a fresh look and purpose. As part of a rebranding effort, the company, which offers private-pay patient billing and collections, completed interviews, surveys and focus groups to determine its focus. What it found? A re-commitment to focus on purpose, it says. As a result, the company has a new logo, and an enhanced brand anthem and brand purpose that emphasize Allegiance's role as a “spark that ignites possibilities.”

billing and collections, rebrand, The Allegiance Group


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AvaCare Medical kicks off rebrand with new website

June 1, 2016HME News Staff

LAKEWOOD, N.J. - AvaCare Medical, an online medical supply store formerly known as Avaline Medical, has launched a new and improved website to support the next phase of its expansion. The new website offers next-day delivery, price-match guarantee, auto reorder, and resources for seniors. “Our No. 1 goal was to create a website that would bring the customer experience to a whole new level with detailed information and a clean, user-friendly design,” said Steven Zeldes, CEO, in a press...

AvaCare Medical, online medical supply, rebrand, website


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