Tag: VGM Forbin
VGM Forbin adds new VP of product innovation
May 6, 2026HME News Staff
WATERLOO, Iowa – VGM Forbin has announced that Page Smith, a seasoned IT and digital executive with more than 18 years of experience leading enterprise technology, digital transformation, and high growth teams, has joined the organization as vice president of product innovation. “Page’s experience at the intersection of technology, digital strategy, and business growth is exactly what we need in our new VP of product innovation role as VGM Forbin continues to push the boundaries...
In brief: Aptiva closes CGM deal, NHIA warns of bid impact, VGM Forbin adds services
October 10, 2025HME News Staff
FORT LAUDERDALE, Fla. – Aptiva Medical, a provider of continuous glucose monitoring (CGM) systems and a portfolio company of Greenleaf Ventures, has completed its acquisition of VeraMed Health.
The company says the transaction significantly expands its patient base, strengthens its referral and payer networks, and accelerates its rapid growth – further reinforcing its leadership in delivering advanced diabetes management solutions to patients across the country.
"This...
VGM Forbin adds Salesforce implementation, AI training to tech offerings
October 10, 2025HME News Staff
WATERLOO, Iowa – VGM Forbin, a division of VGM Group, has launched two new technology offerings: Salesforce implementation, and artificial intelligence (AI) training and agent development. These new services are the result of a recent merger with Redstone Content Solutions, also part of VGM. "We are thrilled to introduce AI training and Salesforce implementation to our suite of services,” said VGM Forbin President Cassi Price. “The teams at Redstone and Forbin have been collaborating...
Medtrade preview: Dive into e-commerce – compliantly
January 24, 2025Theresa Flaherty, Managing Editor
DALLAS – When it comes to launching an e-commerce site, Medtrade speaker Cassi Price sees a lot of hesitation from HME providers who don’t understand how they can do it compliantly.
Price, president of VGM Forbin, says she wants to pull back the curtain on best practices during her session, “Navigating Compliance in Ecommerce: A Roadmap for Online Retail Success in the Healthcare Industry,” which she will co-present with Kelly Grahovac of the van Halem Group.
HME...
In brief: Prior auth burden, VGM Forbin president, JANZ acquisition
January 19, 2024HME News Staff
WASHINGTON – CMS has finalized a rule that sets requirements for Medicare Advantage organizations and other programs to improve the electronic exchange of health information and prior authorization processes and reduce burden on patients, providers and payers.
The agency estimates its Interoperability and Prior Authorization Final Rule (CMS-0057-F) will result in $15 billion in estimated savings over 10 years.
“When a doctor says a patient needs a procedure, it is essential...
VGM Forbin names Price as new president
January 17, 2024HME News Staff
WATERLOO, Iowa—VGM Forbin, a VGM Group company, has named Cassi Price as its new president.
Price previously worked at VGM Forbin in 2011, holding multiple roles from web marketing specialist to director of marketing and sales.
“Cassi brings a deep knowledge and experience in web services,” said Brian Jones, president of group services, who serves as the senior leader of VGM’s marketing agencies, Forbin and Two Rivers Marketing. “With her...
VGM Forbin gets refresh
June 26, 2023HME News Staff
WATERLOO, Iowa – VGM Forbin has launched a refreshed brand identity that includes a new logo, website and messaging. "I am thrilled to launch a refreshed VGM Forbin into the marketplace," said Lindy Tentinger, president of VGM Forbin. "To us, this is not just about modernizing our look and feel, but better articulating the problems we solve for our customers, as well as a renewed commitment to be a leader in our industry, driving creativity and innovation.” The refreshed brand identity,...
Be a ‘big fish’ when it comes to security protocols
December 16, 2022Theresa Flaherty, Managing Editor
WATERLOO, Iowa – Now, more than ever, it’s important for HME providers – no matter how small – to pay close attention to cybersecurity to protect themselves and their patients, says Jesse Farris, IT director for VGM Forbin.
A breach can happen to anyone at any time. Case in point: Wright & Filippis, a large regional provider, was recently hit with a ransomware attack.
“Health care data is the most valuable data there is,” he said. “If you...
Session recap: If you built it, update it
October 19, 2021Tracy Orzel, Contributing Writer
ATLANTA - When it comes to e-commerce, there are plenty of pitfalls for providers to fall into, including “set it and forget it” websites. HME News spoke to Medtrade East speakers, VGM’s Cassi Price, director of marketing and sales, and Lindy Tentinger, president, about what to prioritize and how to keep customers coming back.
HME News: How has the pandemic changed online shopping?
Cassi Price: Consumers have gotten used to some niceties that came up during the pandemic, such...
Tentinger leads VGM Forbin
February 16, 2021HME News Staff
WATERLOO, Iowa – Lindy Tentinger, formerly senior vice president of marketing for VGM & Associates, has transitioned to president of VGM Forbin. In her previous role, Tentinger managed marketing and strategic growth efforts for multiple VGM brands to better serve their members and vendor partners. She launched the Industry Matters podcast, a member-exclusive Playbook series, a new website for vgm.com and a quarterly buyer’s guide. “I am honored and thrilled to lead Forbin in...