Skip to Content

Tag: digital marketing


Providers

Lisa Wells: 'Blogging is not a fad'

March 21, 2016Tracy Orzel

To save time and resources, many HME providers are cutting back on digital marketing. HME News recently spoke to Lisa Wells, president of Get Social Consulting and author of Get Social: How to Use Social Media for Healthcare Marketing, about the importance of blogging and how to improve your search engine ranking.HME News: Are blogs relevant?Lisa Wells: Blogging is not a fad; it is a core marketing strategy. It allows you to connect with your customers on different levels and helps them understand...

blogging, digital marketing, Lisa Wells


Read Full Articlered right arrow icon

Vendors

Buying group, consultant offer digital marketing services

December 23, 2014HME News Staff

DAYTONA BEACH and TAMPA, Fla. - Independent Medical Co-Op (IMCO) and Get Social Consulting have teamed up to offer digital marketing services to HME providers.IMCO recently launched a dedicated membership group serving independent HME providers. Through its partnership with Get Social Consulting, IMCO now offers members digital marketing, social media and e-commerce services, as well as traditional marketing services.IMCO and Get Social Consulting will kick off their partnership with a free webinar,...

digital marketing, IMCO, Lisa Wells, partnership


Read Full Articlered right arrow icon

News

AAH to consumers: Help us stand up for home care

March 17, 2014HME News Staff

WASHINGTON - AAHomecare plans to kick off a digital marketing campaign in April to drive consumer awareness of Medicare policies that are restricting access to home medical equipment, services and supplies.“This campaign will help consumers better understand why flawed policies affect their health and how they can make their voices heard,” said Tom Ryan, president and CEO, in a press release. “Consumers will be able to stand up and defend their access to the equipment, services...

aahomecare, bad policy, consumers, digital marketing


Read Full Articlered right arrow icon