Tag: Cassi Price
Guest commentary: The low-quality AI output that’s slowly killing your business
November 26, 2025Cassi Price
WATERLOO, Iowa – If this headline caught your eye, we must be on the same journey – discovering the true potential of artificial intelligence (AI) in our work while watching for pitfalls that can have the opposite effect. Enter “workslop.”
I first heard this buzzword while listening to Morning Brew Daily. When I mentioned it to other leaders, most hadn’t heard the term but immediately knew what it described: LinkedIn posts sounding robotic, polished reports...
Medtrade preview: Dive into e-commerce – compliantly
January 24, 2025Theresa Flaherty, Managing Editor
DALLAS – When it comes to launching an e-commerce site, Medtrade speaker Cassi Price sees a lot of hesitation from HME providers who don’t understand how they can do it compliantly.
Price, president of VGM Forbin, says she wants to pull back the curtain on best practices during her session, “Navigating Compliance in Ecommerce: A Roadmap for Online Retail Success in the Healthcare Industry,” which she will co-present with Kelly Grahovac of the van Halem Group.
HME...
VGM Forbin names Price as new president
January 17, 2024HME News Staff
WATERLOO, Iowa—VGM Forbin, a VGM Group company, has named Cassi Price as its new president.
Price previously worked at VGM Forbin in 2011, holding multiple roles from web marketing specialist to director of marketing and sales.
“Cassi brings a deep knowledge and experience in web services,” said Brian Jones, president of group services, who serves as the senior leader of VGM’s marketing agencies, Forbin and Two Rivers Marketing. “With her...