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Domtar committed to growing DTC biz

Domtar committed to growing DTC biz

FORT MILL, S.C. - Domtar's acquisition of Home Delivery Incontinence Services fits well with the company's “big vision” for growing its direct-to-consumer business.

Domtar is a leading manufacturer of absorbent hygiene products and other fiber-based products.The Olivette, Mo.-based HDIS is a well-established mail-order provider of incontinence supplies with a large customer base

“We are looking to build relationships with end users that last, and we are able to provide a broad scope of their personal care needs,” said Daniel West, vice president of marketing and digital for Domtar. “HDIS is one of the leaders in this space and they are focused on an area that has a lot of growth potential.”

Domtar closed on the deal—worth about $45 million—in October. Founded in 1986, HDIS has 240 employees and total revenues of approximately $65 million.

Those employees were a big attraction for Domtar, says West.

“People mean everything,” he said. “The entire organization is committed to customer satisfaction and to making sure the business continues to scale and build on the unique value proposition they've grown up with.”

Although the acquisition allows Domtar to crack the DTC market in the U.S., the company has been selling direct-to-consumer in Europe for some time, says West.

“We're healthy and growing,” he said. “We have a comprehensive vision for what we are building world wide, and we are executing on that in a number of ways, both through organic start ups and growth, and through strategic investments.”


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