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EW announces award finalists 

EW announces award finalists 

WATERLOO, Iowa – Essentially Women has announced the three finalists for the 2023 Ruth Addison Award of Excellence. They are Carol Poole, owner of A New You Pink Boutique in Brandon, Fla; Patsy Taylor, former boutique coordinator, Magnolias Breast Health Boutique, Augusta, Ga.; and Ramona Hertzell, CFm, owner of Second to Nature Boutique in Greensboro, N.C. “The Essentially Women Ruth Addison Award of Excellence has become a significant award in the women’s health industry,” said Nikki Jensen, vice president of EW, a division of VGM & Associates. “Each year, I am impressed with the nominations that we received and the amazing accomplishments that women in this industry have achieved. Each one of this year’s finalists has had made significant contributions to the development of the post-mastectomy industry. Congratulations to this year’s finalists!” A nomination committee selected the finalists based on their impact on their company, community and the women’s health industry. In addition to Jensen, the committee’s members are Matt Gruskin, COO, Board of Certification/Accreditation (BOC); Mike Isaacson, senior vice president, operations, VGM & Associates; and Jim Lawson, outreach development manager, American Board for Certification in Orthotics, Prosthetics and Pedorthics (ABC). EW will announce the winner of the award prior to the keynote session at its Focus Conference on Sunday, Feb. 5. 

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