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'There's so much run room to normalize breastfeeding'

'There's so much run room to normalize breastfeeding'

Since Aeroflow Breastpumps launched in 2013, it has established itself as a place where women can go, see and learn about breast pumps, but it strives to be more than a traditional DME, says Jennifer Jordan, director of Mom & Baby.

“Our passion is to help guide mom down the path that's going to allow her to not only maximize her benefits, but also reach her breastfeeding goals,” she said.

In June, Aeroflow Breastpumps, a division of Aeroflow Healthcare, began offering the Elvie Pump, a hands-free wearable device that offers pumping women the flexibility to maintain daily routines.

Jordan spoke with HME News recently about the importance of normalizing pumping and breastfeeding.

HME News: Why is a device like the Elvie an attractive option for breastfeeding moms?

Jennifer Jordan: Traditional office workers can put time on their calendars to pump and take those scheduled breaks. If you have someone who is a physician or drives a UPS truck, they're not able to take a break or necessarily have that opportunity.

HME: While offering the latest in technology is important, you also seek to educate and empower women.

Jordan: Just shipping a breast pump and being done is incredibly shortsighted. Breastfeeding is natural, but it's not easy and we want to be that go-to source for mothers. We are mom's biggest cheerleader and we really want to give her the information to where she can go and have a conversation, whether it be with her supervisor or HR, so she is positioned for success.

HME: Aeroflow recently did a survey on breastfeeding and pumping in public. What surprised you?

Jordan: It's disappointing when you hear that one in four people find feeding or pumping in public inappropriate. I think we've made great strides, but we have so much run room to normalize breastfeeding. No one cares if I eat a hamburger or ice cream. The long-term goal is for us is to understand this is how a mother feeds her baby. We need to support mom and her choice.



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