VGM names new marketing, events leads
By HME News Staff
Updated 9:41 AM CST, Tue November 11, 2025
WATERLOO, Iowa – VGM & Associates has named Desiree Trimble vice president of marketing effective Nov. 17. She brings more than two decades of experience in marketing, communications and creative strategy, including more than 20 years with the VGM Group. “Desiree’s creative leadership, strategic mindset, and passion for storytelling have been instrumental in shaping VGM’s voice and brand presence,” said Lindy Tentinger, president of VGM & Associates. “As a long-time employee owner with deep industry experience and strong relationships across our membership and vendor partners, Desiree is uniquely positioned to elevate our marketing and communications strategy at VGM & Associates.” Trimble’s career spans roles such as creative director, marketing strategist and most recently, director of corporate communications & events. She also served as client strategy director at Moxie, where she led strategic initiatives for national brands. Mandi Rodgers, who previously served as vice president of marketing for VGM & Associates, will transition into a new role as vice president of events at VGM Group effective Nov. 17.
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