Tag: VGM & Associates
Marketing: Embrace the happy customer
June 17, 2025Mandi Rodgers
Q. How can customer satisfaction drive success for my business?
A. As a vice president of marketing, I’ve learned that no campaign, no matter how creative or data-driven, can outperform the influence of a genuinely happy customer. In today’s hyper-connected world, customer satisfaction isn’t just a metric—it’s a marketing engine.
Happy customers are your most authentic brand ambassadors. Their word-of-mouth referrals carry more weight than any...
U.S. Rehab, Nymbl ‘make life so much easier’ for therapists
June 2, 2025Liz Beaulieu, Editor
WATERLOO, Iowa, and DUBLIN, Ohio – U.S. Rehab, a division of VGM & Associates, and Nymbl Systems have collaborated on a new software feature that allows ATPs and therapists to communicate more efficiently about wheelchair evaluations.
ATPs whose companies use Nymbl Systems can now send therapists a link to create a login and password to access the new feature, called LMN Builder, to complete evaluations – with some information like patient name and date pre-populated –...
Melanie Ewald: ‘My vision is to develop a roadmap'
May 16, 2025Liz Beaulieu, Editor
WATERLOO, Iowa – Melanie Ewald is looking forward to digging into payer relations and reimbursement work on an industry level in her new role at VGM & Associates.
“Being able to use my expertise to educate stakeholders but also engage and interact with HME providers directly – this kind of role was always one that was attractive to me,” said Ewald, who was recently named vice president of payer relations and reimbursement for the company. “It’s both the...
VGM releases second playbook of 2025
May 8, 2025HME News Staff
WATERLOO, Iowa — VGM & Associates has released “VGM Playbook: Cost Management Trends, Strategies, and Solutions,” to help VGM members optimize health care operations and manage costs effectively. As the second playbook of 2025, this resource offers valuable perspectives and strategies from various industry experts focused on managing costs, improving operational efficiency and navigating the complexities of the health care industry. Topics include an analysis of health care costs...
VGM releases cybersecurity playbook
April 9, 2025HME News Staff
WATERLOO, Iowa — VGM & Associates has released “The Ultimate Cybersecurity Handbook: Prevention, Detection, and Response,” an exclusive resource specifically focused on helping VGM members protect their businesses from cyber threats. This resource closely examines pressing cybersecurity issues, offering an in-depth report that examines real-world examples of attacks, their impact on patient care, practical prevention steps and a roadmap for building stronger security in clinical...
VGM promotes Thwaits, prioritizes customer success
February 19, 2025HME News Staff
WATERLOO, Iowa – VGM Group has promoted Barry Thwaits to the newly created role of executive vice president, customer success, for VGM & Associates. Thwaits will continue to develop a long-term vision for coordinated communications and strategies that help VGM’s customers scale their businesses, including aligning services across sales teams to create a seamless customer experience for HME providers. “VGM has an ongoing responsibility to our members and partners to provide the highest...
VGM names VP of vendor contracts
January 21, 2025HME News Staff
WATERLOO, Iowa – VGM & Associates has named Randy Piper, a seasoned health care executive with a successful track record of creating, selling and implementing profitable, cost-saving supply chain contracting programs for integrated delivery networks, as vice president of vendor contract management. In his new role, Piper will be responsible for driving new vendor business development, optimizing contracts and ensuring compliance across all vendor agreements. “Randy is a welcome addition...
VGM repositions for industry’s ‘growth opportunities’
November 1, 2024Liz Beaulieu, Editor
WATERLOO, Iowa – VGM & Associates has made several high-profile promotions and new hires to shore up its team of experts to help its provider members continue to evolve in the future.
The company, part of VGM Group, in October promoted Craig Douglas to senior vice president of a new HME, Respiratory and Wellness channel, and Tyler Mahncke to senior vice president of a new Clinical Mobility and Accessibility channel.
“When we think about how we’re moving forward...
In brief: VGM & Associates, HR HealthCare add new faces & Mobility City hosts event
October 25, 2024HME News Staff
WATERLOO, Iowa – Nikki Grace will join VGM & Associates as director of the Orthotic and Prosthetic Group of America (OPGA) and Cindi Petito will join as director of clinical networks.
Grace previously worked as the director of North American operations for Osseointegration International, where she offered support to amputees worldwide. Grace, the 2023 O&P Woman of the Year, established Central Illinois Amputees, a nonprofit organization that raises awareness and addresses the specific...
VGM launches management playbook
October 23, 2024HME News Staff
WATERLOO, Iowa—VGM & Associates has released its fourth playbook of the year, “Mastering Business Management and Optimization.” This playbook publication aims to provide insights and advice that enhance business operations, financial health and customer relationships throughout the industry. “VGM members are beginning to plan and budget for 2025, and we want to set them up for success by offering considerations and best practices for business management operations in...