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Tag: Heartland Conference


Also Noted

VGM calls for presentations

October 25, 2021HME News Staff

WATERLOO, Iowa – VGM is now accepting proposals from prospective speakers for its annual Heartland Conference. Organizers are looking for speakers to offer their expertise on a variety of topics, including respiratory, business leadership and people strategies, rehab, billing and reimbursement, business operations, retail, sales and marketing, home accessibility and audits. “Each year our goal is to offer better education than the year before and fill our education tracks with a robust...

Heartland Conference, VGM


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Heartland Conference: It’s a wrap

September 16, 2021HME News Staff

WATERLOO, Iowa – VGM welcomed nearly 1,000 guests for its 20th annual Heartland Conference this week.  The conference, which is usually held in June, was moved to September to help ensure health and safety amid the COVID-19 pandemic. Organizers took precautions like moving all social events outdoors and requiring masks indoors.  “As leaders in the health care industry, we wanted to do everything we could, taking all proper precautions, to help keep everyone safe during...

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VGM Heartland

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Emmy award winner to kick off Heartland Conference

June 7, 2021HME News Staff

WATERLOO, Iowa – VGM & Associates has announced Mark Scharenbroich as the keynote speaker for its 20th Heartland Conference, Sept. 13-15 in Waterloo, Iowa. “Mark is phenomenal at creating those authentic connections our members want with their customers and co-workers,” said Sarah Conger, vice president, corporate projects, VGM Group. “His messages are a great fit for our event, as connection is at the core of everything we do at Heartland.” Scharenbroich is best known...

Heartland Conference, VGM


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E-SP

Dispatches from the dining room: Who's running this show, anyhow?

July 2, 2020Theresa Flaherty, Managing Editor

I couldn't have timed it more perfectly if I were starring in a sitcom. Just ahead of our scheduled podcast recording on Wednesday afternoon, I tucked myself away in my quiet bedroom, phone, laptop with script, and headphones at hand. Ahead of calling our special guest (in this case Apria's Bill Guidetti), Liz and I always connect on the phone to make sure everything is copacetic. And it was, until it wasn't. At that very moment, my fire alarms went off. All of them. “Ohmigodohmigodohmigod”...

Business Summit, Heartland Conference, HME News in 10


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VGM makes 'tough decision' to take Heartland online

April 23, 2020HME News Staff

WATERLOO, Iowa - VGM has shifted its Heartland Conference to a virtual event called Heartland At Home in light of the coronavirus pandemic.“Our goal first and foremost is to keep our guests, our employees and our community safe,” said Sarah Conger, VGM's vice president of events and corporate projects, and Heartland Conference chairwoman. “Heartland At Home allows VGM members to get the same great education they know from attending previous Heartland Conferences, except this year...

Coronavirus Pandemic, Heartland Conference, VGM


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Also Noted

VGM calls for speakers

November 5, 2019HME News Staff

WATERLOO, Iowa - VGM Group is now accepting proposals from prospective speakers for its annual Heartland Conference. The company is looking to fill eight education tracks with sessions on everything from business leadership and management, to retail, to sales and marketing, to technology. “For presenters, the Heartland Conference isn't short on opportunity,” said Jill Blaser, chairwoman of Heartland Education. “It's the perfect place to have one-on-one time with members and vendors,...

Education, Heartland Conference, VGM


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Also Noted

Heartland Conference invites all providers

May 16, 2019HME News Staff

WATERLOO, Iowa - VGM has opened up its annual Heartland Conference to all HME providers for the first time. The move was driven by CMS's plans to consolidate all competitive bidding areas for Round 2021, the company says. “Due to the changes in competitive bidding, VGM will carry the torch to support all HME providers whether they're part of our membership community or not, because it's best for patients, providers and the industry as a whole,” said Clint Geffert, president of VGM & Associates....

Clint Geffert, Heartland Conference, Home Medical Equipment, VGM


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VGM details upcoming Heartland Conference

April 11, 2019HME News Staff

WATERLOO, Iowa - VGM has announced the schedule and education program for this year's “future-focused” Heartland Conference, set for June 10-12 in Waterloo, Iowa. The educational program includes sessions on topics like retail, rehab, marketing and leadership, with each expected to address the future of the industry. “The Heartland 2019 schedule will be fairly familiar to those who have attended in past, but with quite a few updates and new additions,” said Jill Blaser, design...

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Specialty Providers

Growing resupply biz starts with sound marketing

July 3, 2018Theresa Flaherty, Managing Editor

WATERLOO, Iowa - For CPAP providers, the keys to marketing your resupply business are leveraging the right data, attracting the right referrals and doing right by your patients, says Seth Dixon.“You've got to get the data and you've got to get the right data,” said Dixon, director of marketing and sales for S3 Resupply, during a session at the Heartland Conference in June. “You need to have transparency.”Providers also have to know who they are, says David Baxter, owner and...

CPAP, Data, Heartland Conference, Marketing, Sleep Therapy


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Heard at Heartland: Engage your employees, leverage growing demand

June 22, 2018Theresa Flaherty, Managing Editor

WATERLOO, Iowa - Whether it's medical supplies or a hot dog stand, if you want to build a world-class company, your employees need to provide exemplary service, said keynote speaker John DiJulius at the Heartland Conference last week.“Price is irrelevant,” said DiJulius, author of several books on customer service and president of The DiJulius Group, a consultant to companies like Starbucks, Chick-fil-a, and The Ritz-Carlton. “(Customers want) compassion and empathy.”That...

Competitive Bidding, Employee Engagement, Heartland Conference, Medicare, VGM


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