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Tag: Marketing


Marketing: Let customers do the talking

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Marketing: Let customers do the talking

August 18, 2021Christina Throndson

Q. How can we show off our success stories to other customers to build trust?   A. Success stories can get real complicated, real fast. You could spend ages collecting stories, writing content, and finding the best ways to appeal to existing and potential customers. But there’s an easier way to go about it.   Let your customers do it for you.   Checking reviews is second nature for customers these days, even when it comes to health care. That means half the work is done—they’re...

Christina Throndson, Marketing


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Marketing: Speak to their pain points

July 7, 2021Christina Throndson

Q. How do I build relationships with referral sources?  A. I won’t lie. This one can be tricky, because when reaching out to referral sources, there’s often a gatekeeper to “woo” first. The information you’re trying to get to physicians, assistants, RNs and discharge planners probably has to go through a receptionist or office manager before it gets to your intended audience.   The best way to do this is to ensure the information you provide speaks to...

Christina Throndson, Marketing, Moxie


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Christina Throndson

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Marketing: Help them think of you

June 8, 2021Christina Throndson

Q. How can I stay "in front" of customers while we are still social distancing?  A. When you hear “stay in front of the customer,” you might first think of web and social media marketing tactics. True, these are important. You want customers to find you. But the best place to start is to leverage your expertise to “stay in front” of a patient’s pain points.  In our last article, we discussed Harold, a new CPAP user, and suggested ways to build a relationship...

Christina Throndson, Marketing, Moxie


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Marketing: Offer solutions before they are needed

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Marketing: Offer solutions before they are needed

May 12, 2021Christina Throndson

Q. How can I maintain relationships with customers?  A. Are you providing the information patients need to know after a purchase? It’s a question that businesses, especially in DME, need to consider. Patients rely on experts to tell them what to do, and if they’re not getting information from you, they’ll start looking elsewhere. Relationship building is vital for DMEs today, as we’ll learn in Harold’s story below.   Harold has...

Christina Throndson, Marketing, Moxie, VGM OTS


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Also Noted

VGM launches Moxie 

January 14, 2021HME News Staff

WATERLOO, Iowa – VGM Group has merged three of its marketing and events businesses into one business called Moxie. Hellman, a marketing agency acquired by VGM in 2018, has joined VGM Marketing and VGM Events, bringing 30 professionals together. “We are very excited to introduce Moxie,” Christa Miehe, the company’s president. “This strategic alignment blends three very talented teams and allows us to expand our capabilities and offer current and new clients a broader...

Events, Marketing, Moxie, VGM


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Marketing: Connect with customers

April 29, 2019Scott Stone

Q. Where is time best spent on social media?  A. Social media created the opportunity for virtual relationships and increased touch points directly with a potential customer base. The customer and how they're serviced is leading that digital revolution. Consider that with every dollar invested into customer service, on average, it pays a three-fold return. Create Brand Loyalty More than half of consumers state that they're more brand loyal to companies that “get them”...

Marketing, Scott Stone


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Marketing: Set standard, stick to it

April 1, 2019Scott Stone

Q. How can I make videos? It seems out of reach for a company of my size? A. Video marketing is within reach for any company, regardless of size. Most companies in the HME space are not making videos, therefore, you would likely be a pioneer in your field. In 2018, Forbes reported that 90% of online shoppers find videos important in steering purchasing decisions. It starts in your pocket You do not need to invest in thousands of dollars of video gear or software to make valuable content....

Marketing, Scott Stone


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Also Noted

ARI receives investment

March 5, 2019HME News Staff

MILWAUKEE - ARI Network Services, a provider of software and marketing solutions to dealers in various markets, including HME, has received a strategic growth investment from TA Associates, a Boston-based global growth private equity firm. True Wind Capital, a San Francisco-based private equity firm that completed a take-private transaction of ARI in 2017, will remain the largest shareholder in the company. Financial terms of the transaction were not disclosed. “We have thoroughly enjoyed our...

ARI, e-commerce, Investment, Marketing, software


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Marketing: Make investments that move the needle

February 22, 2019Scott Stone

A. Marketing's function is to create brand awareness, educate customers, and direct them to point-of-sale locations or sales representatives. Sales result from well-executed marketing, repeat sales result from excellent experiences.Quantify the size of your prizeWith technology available today, data provides insight into traditional and digital platforms and with this awareness, allows for more strategic decisions. For example, utilizing Google Analytics or Facebook Insights, we can quantify the...

Community Conscious Consulting, Marketing, Scott Stone


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Marketing: Create engaging platform

January 24, 2019Scott Stone

A. Social media has become one of the most engaging entertainment platforms, second only to TV. The average person spends two hours on social media daily and wants to consume media. Each platform has a unique value proposition: Facebook—connection and community; Instagram—vivid imagery and video; and LinkedIn—networking professionals, to name a few. While the growing list can seem daunting to new or even seasoned marketers, the following tips span the social media spheres and can...

Community Conscious Consulting, Marketing, Scott Stone, social media


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