Tag: Marketing
VGM names new marketing, events leads
November 11, 2025HME News Staff
WATERLOO, Iowa – VGM & Associates has named Desiree Trimble vice president of marketing effective Nov. 17. She brings more than two decades of experience in marketing, communications and creative strategy, including more than 20 years with the VGM Group. “Desiree’s creative leadership, strategic mindset, and passion for storytelling have been instrumental in shaping VGM’s voice and brand presence,” said Lindy Tentinger, president of VGM & Associates. “As a long-time...
Marketing: Amplify efforts with AI
August 12, 2025Mandi Rodgers
Q. How should I use AI to support marketing efforts?
A. Not to show my age too much, but when I was in college, MySpace was the ONLY social media option. Go ahead and Google that, I’ll wait. In the last 20(ish) years, we have seen marketing and communications go through significant change. Most recently, we have all witnessed how artificial intelligence has evolved from a buzzword to a business-critical engine. In 2025, 88% of marketers use AI tools daily, and the AI marketing...
Marketing: Embrace the happy customer
June 17, 2025Mandi Rodgers
Q. How can customer satisfaction drive success for my business?
A. As a vice president of marketing, I’ve learned that no campaign, no matter how creative or data-driven, can outperform the influence of a genuinely happy customer. In today’s hyper-connected world, customer satisfaction isn’t just a metric—it’s a marketing engine.
Happy customers are your most authentic brand ambassadors. Their word-of-mouth referrals carry more weight than any...
Marketing: Avoid overspending
May 6, 2025Mandi Rodgers
Q. What are the marketing must-haves on a budget?
A. Budget. A word that those of us in the marketing world don’t always love to hear. And, let’s be honest, we all wish we had a blank check. But we don’t, and that is okay, because marketing your business effectively doesn't have to be costly. Here are some essential strategies to maximize your reach while keeping costs low:
Leverage social media
Social media platforms like Facebook, Instagram...
CMS monitors Medicare Advantage marketing tactics
October 24, 2022HME News Staff
WASHINGTON – CMS has issued a memo informing Medicare Advantage organizations and Part D sponsors of the agency’s monitoring activities during the 2023 Annual Election Period running from Oct. 15, 2022, to Dec. 7, 2023. “CMS is concerned about the marketing practices of all entities, including third-party marketing organizations,” the agency stated in the Oct. 19 memo. “We have reviewed thousands of complaints and hundreds of audio calls and have identified numerous...
Jones Medical Supply tackles marketing deal
May 26, 2022Tracy Orzel
TROY, Ala. - Jones Medical Supply is one of the first DMEs in the country to sign a name, image and likeness (NIL) deal with not one, but two local college athletes.
“First and foremost I'm a huge supporter of Troy University Athletics,” said Jason Jones, president of Jones Medical. “From a company standpoint, we’re their official oxygen provider. Eighty percent of our marketing budget goes to Troy Athletics."
Founded in 2005, Jones Medical has two locations...
Marketing: Let customers do the talking
August 18, 2021Christina Throndson
Q. How can we show off our success stories to other customers to build trust?
A. Success stories can get real complicated, real fast. You could spend ages collecting stories, writing content, and finding the best ways to appeal to existing and potential customers. But there’s an easier way to go about it.
Let your customers do it for you.
Checking reviews is second nature for customers these days, even when it comes to health care. That means half the work is done—they’re...
Marketing: Speak to their pain points
July 7, 2021Christina Throndson
Q. How do I build relationships with referral sources?
A. I won’t lie. This one can be tricky, because when reaching out to referral sources, there’s often a gatekeeper to “woo” first. The information you’re trying to get to physicians, assistants, RNs and discharge planners probably has to go through a receptionist or office manager before it gets to your intended audience.
The best way to do this is to ensure the information you provide speaks to...
Marketing: Help them think of you
June 8, 2021Christina Throndson
Q. How can I stay "in front" of customers while we are still social distancing?
A. When you hear “stay in front of the customer,” you might first think of web and social media marketing tactics. True, these are important. You want customers to find you. But the best place to start is to leverage your expertise to “stay in front” of a patient’s pain points.
In our last article, we discussed Harold, a new CPAP user, and suggested ways to build a relationship...
Marketing: Offer solutions before they are needed
May 12, 2021Christina Throndson
Q. How can I maintain relationships with customers?
A. Are you providing the information patients need to know after a purchase? It’s a question that businesses, especially in DME, need to consider. Patients rely on experts to tell them what to do, and if they’re not getting information from you, they’ll start looking elsewhere. Relationship building is vital for DMEs today, as we’ll learn in Harold’s story below.
Harold has...