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Tag: marketing


Also Noted

VGM launches Moxie 

January 14, 2021HME News Staff

WATERLOO, Iowa – VGM Group has merged three of its marketing and events businesses into one business called Moxie. Hellman, a marketing agency acquired by VGM in 2018, has joined VGM Marketing and VGM Events, bringing 30 professionals together. “We are very excited to introduce Moxie,” Christa Miehe, the company’s president. “This strategic alignment blends three very talented teams and allows us to expand our capabilities and offer current and new clients a broader...

events, marketing, Moxie, VGM


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Smart Talk

Marketing: Connect with customers

April 29, 2019Scott Stone

A. Social media created the opportunity for virtual relationships and increased touch points directly with a potential customer base. The customer and how they're serviced is leading that digital revolution. Consider that with every dollar invested into customer service, on average, it pays a three-fold return.Create Brand LoyaltyMore than half of consumers state that they're more brand loyal to companies that “get them” and this starts with something as simple as how we communicate with...

marketing, Scott Stone


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Smart Talk

Marketing: Set standard, stick to it

April 1, 2019Scott Stone

A. Video marketing is within reach for any company, regardless of size. Most companies in the HME space are not making videos, therefore, you would likely be a pioneer in your field. In 2018, Forbes reported that 90% of online shoppers find videos important in steering purchasing decisions.It starts in your pocketYou do not need to invest in thousands of dollars of video gear or software to make valuable content. Most Android and iPhones shoot in HD, new ones in 4K. If you're willing, a simple point-and-shoot...

marketing, Scott Stone


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Also Noted

ARI receives investment

March 5, 2019HME News Staff

MILWAUKEE - ARI Network Services, a provider of software and marketing solutions to dealers in various markets, including HME, has received a strategic growth investment from TA Associates, a Boston-based global growth private equity firm. True Wind Capital, a San Francisco-based private equity firm that completed a take-private transaction of ARI in 2017, will remain the largest shareholder in the company. Financial terms of the transaction were not disclosed. “We have thoroughly enjoyed our...

ARI, e-commerce, investment, marketing, software


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Smart Talk

Marketing: Make investments that move the needle

February 22, 2019Scott Stone

A. Marketing's function is to create brand awareness, educate customers, and direct them to point-of-sale locations or sales representatives. Sales result from well-executed marketing, repeat sales result from excellent experiences.Quantify the size of your prizeWith technology available today, data provides insight into traditional and digital platforms and with this awareness, allows for more strategic decisions. For example, utilizing Google Analytics or Facebook Insights, we can quantify the...

Community Conscious Consulting, marketing, Scott Stone


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Smart Talk

Marketing: Create engaging platform

January 24, 2019Scott Stone

A. Social media has become one of the most engaging entertainment platforms, second only to TV. The average person spends two hours on social media daily and wants to consume media. Each platform has a unique value proposition: Facebook—connection and community; Instagram—vivid imagery and video; and LinkedIn—networking professionals, to name a few. While the growing list can seem daunting to new or even seasoned marketers, the following tips span the social media spheres and can...

Community Conscious Consulting, marketing, Scott Stone, social media


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News

Groups re-energize their marketing efforts

November 30, 2018Theresa Flaherty, Managing Editor

WATERLOO, Iowa - A group of HME industry advocates convened at VGM's headquarters in November for a workshop to share best practices for digital marketing and social media consumer-focused campaigns.Their goal: to use these campaigns to advance grassroots legislative efforts that benefit the industry.“For the first time, representatives from (a number of) industry groups have joined forces to better engage the communities we serve through grassroots campaigns on social media, with a unified...

grassroots, marketing, social media, workshop


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Specialty Providers

Growing resupply biz starts with sound marketing

July 3, 2018Theresa Flaherty, Managing Editor

WATERLOO, Iowa - For CPAP providers, the keys to marketing your resupply business are leveraging the right data, attracting the right referrals and doing right by your patients, says Seth Dixon.“You've got to get the data and you've got to get the right data,” said Dixon, director of marketing and sales for S3 Resupply, during a session at the Heartland Conference in June. “You need to have transparency.”Providers also have to know who they are, says David Baxter, owner and...

cpap, data, heartland conference, marketing, sleep therapy


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Also Noted

NSM gets moving with rebrand

February 20, 2018HME News Staff

NASHVILLE, Tenn. - National Seating & Mobility has unveiled a new brand identity designed to reflect the national provider's legacy, mission and future. The identity includes a new logo, tagline, mission and vision statements, core values and a suite of marketing materials. “NSM has been on a trajectory of growth and evolution over the last several years and it is important to ensure that our branding genuinely reflects who we are and where we are going as a company,” said Bill Mixon,...

marketing, NSM, rebrand


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Also Noted

Health Complex: Where patients are 'All Taken Care Of'

August 2, 2017HME News Staff

WATERBURY, Conn. - Health Complex Medical has launched a new brand to showcase its expanded solutions for sleep therapy, the company announced Aug. 1. After collaborating with employees, having discussions with physicians and patients, and analyzing competitive positioning, the company has developed a new logo, tagline, collateral system and outreach materials. “Each audience told us that they place more value in 'the solution' than just the service, the equipment or the supplies,” said...

Health complex medical, marketing, rebrand, respiratory, sleep therapy


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