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Tag: TV ads


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NCPA launches nat’l ad 

July 9, 2024HME News Staff

ALEXANDRIA, Va. – The National Community Pharmacists Association has released a new TV ad as part of its ongoing campaign to push lawmakers to enact pharmacy benefit manager reform. The ad, titled PBM Career Day, shows a PBM executive struggling to explain his job to curious children. The executive shares that he doesn’t make, prescribe or provide drugs, but he does decide what drugs patients receive and what he pays for them. "PBMs and the massive health insurance companies that...

National Community Pharmacists Association (NCPA), Pharmacy Benefit Managers (PBMs), TV ads

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Also Noted

CMS monitors Medicare Advantage marketing tactics

October 24, 2022HME News Staff

WASHINGTON – CMS has issued a memo informing Medicare Advantage organizations and Part D sponsors of the agency’s monitoring activities during the 2023 Annual Election Period running from Oct. 15, 2022, to Dec. 7, 2023. “CMS is concerned about the marketing practices of all entities, including third-party marketing organizations,” the agency stated in the Oct. 19 memo. “We have reviewed thousands of complaints and hundreds of audio calls and have identified numerous...

Marketing, Medicare Advantage, TV ads

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