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Tag: Scott Stone


Scott Stone

Smart Talk

Company Culture: It starts with you

October 12, 2022Scott Stone

Q. Where do I start when it comes to a culture overhaul in my business?  A. The most effective way to start a cultural revolution is to start with you. The Great Resignation has caused an overwhelming amount of finger pointing, which leads to victimhood. Whether you are the frustrated CEO or a disgruntled downline employee, if you believe the problem exists in your environment/outside of you, you are powerless to change it. When we take full responsibility for everything in our lives, we...

company culture, Scott Stone


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Scott Stone

Smart Talk

Company Culture: Focus on what matters most

September 7, 2022Scott Stone

Q. How can my company navigate retention amid the Great Resignation?  A. It’s no secret that the American labor force is experiencing a significant change over the past few years. Questions of how we work, where we work, and most notably, why we work have come to the forefront for Gen X, Millennials and Gen Z individuals.  As a leader in your organization, ask yourself what matters more to your company, people or profits? In the same way diet and exercise relate to losing weight,...

Community Conscious Consulting, company culture, Scott Stone


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Marketing: Connect with customers

April 29, 2019Scott Stone

Q. Where is time best spent on social media?  A. Social media created the opportunity for virtual relationships and increased touch points directly with a potential customer base. The customer and how they're serviced is leading that digital revolution. Consider that with every dollar invested into customer service, on average, it pays a three-fold return. Create Brand Loyalty More than half of consumers state that they're more brand loyal to companies that “get them”...

Marketing, Scott Stone


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Marketing: Set standard, stick to it

April 1, 2019Scott Stone

Q. How can I make videos? It seems out of reach for a company of my size? A. Video marketing is within reach for any company, regardless of size. Most companies in the HME space are not making videos, therefore, you would likely be a pioneer in your field. In 2018, Forbes reported that 90% of online shoppers find videos important in steering purchasing decisions. It starts in your pocket You do not need to invest in thousands of dollars of video gear or software to make valuable content....

Marketing, Scott Stone


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Marketing: Make investments that move the needle

February 22, 2019Scott Stone

A. Marketing's function is to create brand awareness, educate customers, and direct them to point-of-sale locations or sales representatives. Sales result from well-executed marketing, repeat sales result from excellent experiences.Quantify the size of your prizeWith technology available today, data provides insight into traditional and digital platforms and with this awareness, allows for more strategic decisions. For example, utilizing Google Analytics or Facebook Insights, we can quantify the...

Community Conscious Consulting, Marketing, Scott Stone


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Marketing: Create engaging platform

January 24, 2019Scott Stone

A. Social media has become one of the most engaging entertainment platforms, second only to TV. The average person spends two hours on social media daily and wants to consume media. Each platform has a unique value proposition: Facebook—connection and community; Instagram—vivid imagery and video; and LinkedIn—networking professionals, to name a few. While the growing list can seem daunting to new or even seasoned marketers, the following tips span the social media spheres and can...

Community Conscious Consulting, Marketing, Scott Stone, social media


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