Tag: Scott Stone
Company Culture: See and be seen
December 6, 2022Scott Stone
Q. How can I check the pulse of my organization?
A. The culture of our organizations dictates the productivity and output of them. As leaders, it is our responsibility to be in tune with the organization on a level that we can guide and steer the ship effectively. Here are three ways to improve the cohesiveness of your organization.
Prioritize your people
As leaders, we often want to prioritize executing our task list vs. delegating key items and managing downward. Prioritizing...
Company Culture: It starts with you
October 12, 2022Scott Stone
Q. Where do I start when it comes to a culture overhaul in my business?
A. The most effective way to start a cultural revolution is to start with you. The Great Resignation has caused an overwhelming amount of finger pointing, which leads to victimhood. Whether you are the frustrated CEO or a disgruntled downline employee, if you believe the problem exists in your environment/outside of you, you are powerless to change it. When we take full responsibility for everything in our lives, we...
Company Culture: Focus on what matters most
September 7, 2022Scott Stone
Q. How can my company navigate retention amid the Great Resignation?
A. It’s no secret that the American labor force is experiencing a significant change over the past few years. Questions of how we work, where we work, and most notably, why we work have come to the forefront for Gen X, Millennials and Gen Z individuals.
As a leader in your organization, ask yourself what matters more to your company, people or profits? In the same way diet and exercise relate to losing weight,...
Marketing: Connect with customers
April 29, 2019Scott Stone
Q. Where is time best spent on social media?
A. Social media created the opportunity for virtual relationships and increased touch points directly with a potential customer base. The customer and how they're serviced is leading that digital revolution. Consider that with every dollar invested into customer service, on average, it pays a three-fold return.
Create Brand Loyalty
More than half of consumers state that they're more brand loyal to companies that “get them”...
Marketing: Set standard, stick to it
April 1, 2019Scott Stone
Q. How can I make videos? It seems out of reach for a company of my size?
A. Video marketing is within reach for any company, regardless of size. Most companies in the HME space are not making videos, therefore, you would likely be a pioneer in your field. In 2018, Forbes reported that 90% of online shoppers find videos important in steering purchasing decisions.
It starts in your pocket
You do not need to invest in thousands of dollars of video gear or software to make valuable content....
Marketing: Make investments that move the needle
February 22, 2019Scott Stone
A. Marketing's function is to create brand awareness, educate customers, and direct them to point-of-sale locations or sales representatives. Sales result from well-executed marketing, repeat sales result from excellent experiences.Quantify the size of your prizeWith technology available today, data provides insight into traditional and digital platforms and with this awareness, allows for more strategic decisions. For example, utilizing Google Analytics or Facebook Insights, we can quantify the...
Marketing: Create engaging platform
January 24, 2019Scott Stone
A. Social media has become one of the most engaging entertainment platforms, second only to TV. The average person spends two hours on social media daily and wants to consume media. Each platform has a unique value proposition: Facebook—connection and community; Instagram—vivid imagery and video; and LinkedIn—networking professionals, to name a few. While the growing list can seem daunting to new or even seasoned marketers, the following tips span the social media spheres and can...