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Tag: Community Conscious Consulting

Scott Stone

Smart Talk

Company Culture: Focus on what matters most

September 7, 2022Scott Stone

Q. How can my company navigate retention amid the Great Resignation?  A. It’s no secret that the American labor force is experiencing a significant change over the past few years. Questions of how we work, where we work, and most notably, why we work have come to the forefront for Gen X, Millennials and Gen Z individuals.  As a leader in your organization, ask yourself what matters more to your company, people or profits? In the same way diet and exercise relate to losing weight,...

Community Conscious Consulting, Company Culture, Employee Engagement, Employee Satisfaction, Scott Stone

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Smart Talk

Marketing: Make investments that move the needle

February 22, 2019Scott Stone

A. Marketing's function is to create brand awareness, educate customers, and direct them to point-of-sale locations or sales representatives. Sales result from well-executed marketing, repeat sales result from excellent experiences.Quantify the size of your prizeWith technology available today, data provides insight into traditional and digital platforms and with this awareness, allows for more strategic decisions. For example, utilizing Google Analytics or Facebook Insights, we can quantify the...

Community Conscious Consulting, Marketing, Scott Stone

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Smart Talk

Marketing: Create engaging platform

January 24, 2019Scott Stone

A. Social media has become one of the most engaging entertainment platforms, second only to TV. The average person spends two hours on social media daily and wants to consume media. Each platform has a unique value proposition: Facebook—connection and community; Instagram—vivid imagery and video; and LinkedIn—networking professionals, to name a few. While the growing list can seem daunting to new or even seasoned marketers, the following tips span the social media spheres and can...

Community Conscious Consulting, Marketing, Scott Stone, social media

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