Tag: Community Conscious Consulting

Q. How can my company navigate retention amid the Great Resignation?  A. It’s no secret that the American labor force is experiencing a significant change over the past few years. Questions of how we work, where we work, and most notably, why we work have come to the forefront for Gen X, Millennials and Gen Z individuals.  As a leader in your organization, ask yourself what matters more to your company, people or profits? In the same way diet and exercise relate to losing weight,...

A. Marketing's function is to create brand awareness, educate customers, and direct them to point-of-sale locations or sales representatives. Sales result from well-executed marketing, repeat sales result from excellent experiences.Quantify the size of your prizeWith technology available today, data provides insight into traditional and digital platforms and with this awareness, allows for more strategic decisions. For example, utilizing Google Analytics or Facebook Insights, we can quantify the...

A. Social media has become one of the most engaging entertainment platforms, second only to TV. The average person spends two hours on social media daily and wants to consume media. Each platform has a unique value proposition: Facebook—connection and community; Instagram—vivid imagery and video; and LinkedIn—networking professionals, to name a few. While the growing list can seem daunting to new or even seasoned marketers, the following tips span the social media spheres and can...