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Tag: Community Conscious Consulting

Smart Talk

Marketing: Make investments that move the needle

February 22, 2019Scott Stone

A. Marketing's function is to create brand awareness, educate customers, and direct them to point-of-sale locations or sales representatives. Sales result from well-executed marketing, repeat sales result from excellent experiences.Quantify the size of your prizeWith technology available today, data provides insight into traditional and digital platforms and with this awareness, allows for more strategic decisions. For example, utilizing Google Analytics or Facebook Insights, we can quantify the...

Community Conscious Consulting, Marketing, Scott Stone

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Smart Talk

Marketing: Create engaging platform

January 24, 2019Scott Stone

A. Social media has become one of the most engaging entertainment platforms, second only to TV. The average person spends two hours on social media daily and wants to consume media. Each platform has a unique value proposition: Facebook—connection and community; Instagram—vivid imagery and video; and LinkedIn—networking professionals, to name a few. While the growing list can seem daunting to new or even seasoned marketers, the following tips span the social media spheres and can...

Community Conscious Consulting, Marketing, Scott Stone, social media

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