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Tag: social media


Social media has ‘integral role’ at Medtrade

February 28, 2022John Andrews

PHOENIX, Ariz. – The virtual messaging component will be stronger than ever at Medtrade West, April 4-6, at the Phoenix Convention Center. In fact, social media is “integral” for promoting the show before, during and after it’s over, said Christina Morrison, president of Stina Bee Marketing, who is leading the Medtrade social media effort.  “Now, more than ever, social media and digital content has created a way to showcase what’s happening from the show...

2022, Home Medical Equipment (HME), Medtrade, social media, Stina Bee Marketing

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Dana Lesperance


Join the club: ‘There’s more real substance'

April 8, 2021Theresa Flaherty, Managing Editor

JOHNSTON, R.I. – Psst, have you heard of Clubhouse, the new invite-only, live audio social media app that has attracted A-listers like Bill Gates and Barack Obama? Dana Lesperance has and he wants his fellow HME providers to hop onboard the app, which allows users to search for different forums or “rooms” that host live discussions on a wide range of topics. “There’s this mystique or aura around it because of the invite-only nature of it,” says Lesperance, director...

Clubhouse, Dana Lesperance, HME News, Respiratory, social media

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Also Noted

VGM & Associates updates website, social media pages

December 19, 2019HME News Staff

WATERLOO, Iowa - VGM & Associates, a division of VGM Group, has redesigned its website, The web site makes it easier for users to find the information they're looking for, the company says. “With the new, we're making it even easier for members to take advantage of their VGM benefits, which means they can spend more time on what truly matters—their customers,” said Clint Geffert, president of VGM & Associates. VGM & Associates has also redesigned the website...

Redesign, social media, VGM & Associates, Website

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Smart Talk

Marketing: Create engaging platform

January 24, 2019Scott Stone

A. Social media has become one of the most engaging entertainment platforms, second only to TV. The average person spends two hours on social media daily and wants to consume media. Each platform has a unique value proposition: Facebook—connection and community; Instagram—vivid imagery and video; and LinkedIn—networking professionals, to name a few. While the growing list can seem daunting to new or even seasoned marketers, the following tips span the social media spheres and can...

Community Conscious Consulting, Marketing, Scott Stone, social media

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Groups re-energize their marketing efforts

November 30, 2018Theresa Flaherty, Managing Editor

WATERLOO, Iowa - A group of HME industry advocates convened at VGM's headquarters in November for a workshop to share best practices for digital marketing and social media consumer-focused campaigns.Their goal: to use these campaigns to advance grassroots legislative efforts that benefit the industry.“For the first time, representatives from (a number of) industry groups have joined forces to better engage the communities we serve through grassroots campaigns on social media, with a unified...

Grassroots, Marketing, social media, workshop

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Smart Talk

Social Media: Make the investment

August 28, 2017Katlyn Bourget

A. When considering hiring a social media professional to help your business there are a few questions you may need answered. How do I justify this person's salary? How is this going to help my business? What is my business going to gain from using social media as a marketing tactic? To help answer these questions, keep these objectives in mind:Consider the customer journey. ROI in social doesn't always have to mean a sale. What are your business objectives? Align your social media goals accordingly....

Katlyn Bourget, social media

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Smart Talk

Social Media: Harness the pixel

June 26, 2017Katlyn Bourget

A. If you're new to the Facebook advertising world, a Facebook pixel is probably the last thing on your mind. But, it shouldn't be. The pixel has been a game changer when it comes to advertising on Facebook, allowing your content to get in front of the right audience.How does it work?You can find your pixel code in Facebook Ads Manager. You will then need to add the Facebook pixel code into the original code of your website. I would recommend working with a social media professional and web developer...

Facebook, Katlyn Bourget, Online advertising, social media

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Also Noted

Meet Emma, your home infusion guide

May 16, 2017HME News Staff

ORLANDO, Fla. - Repro Med Systems, dba RMS Medical Products, will launch a social media marketing campaign at the National Home Infusion Association Conference and Expo on May 22. RMS will introduce “Emma” as the new face of the company. Emma will be on Twitter, Facebook, Instagram and other social media platforms connecting with medical professionals and patients, and sharing information about the industry and RMS products. RMS will also add an area called “Ask Emma” to its...

Home Infusion, RMS Medical, social media

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Smart Talk

Online Retail: Use reviews to establish authority

April 24, 2017Kamal Haddad

A. Absolutely. There are many reasons why you want to allow your customers to leave reviews based on their interaction with you, both in-store, as well as on your website. First of all, let's distinguish between merchant reviews and product reviews. Product reviews (if you sell products online) is a service you can subscribe to and integrate into your website product catalog. This allows customers who purchase from you to leave a review of the individual item they purchased along with their...

Cash, Customer Service, e-commerce, Health Mobius, Kamal Haddad, Merchant reviews, Product reviews, retail sales, Sales, search engine optimization, SEO, social media

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Great social B2B tactics, thanks to one Native American, two shoes

October 21, 2016Guest Commentary

My personal activity on LinkedIn is increasing, like many of my peers, because the HME space is narrowing. A quick newsfeed glance on the site regularly shows my HME connections serving up posts to position themselves in other healthcare markets. Even more interestingly, some peers are using LinkedIn to recreate themselves as subject matter experts in entirely new fields of work! The ongoing flow of sales pitches on LinkedIn is entertaining, to say the least.With that in mind, I decided to test the...

Get Social, LinkedIn, Lisa Wells, social media

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