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Groups re-energize their marketing efforts

November 30, 2018Theresa Flaherty, Managing Editor

WATERLOO, Iowa - A group of HME industry advocates convened at VGM's headquarters in November for a workshop to share best practices for digital marketing and social media consumer-focused campaigns.Their goal: to use these campaigns to advance grassroots legislative efforts that benefit the industry.“For the first time, representatives from (a number of) industry groups have joined forces to better engage the communities we serve through grassroots campaigns on social media, with a unified...

Grassroots, Marketing, social media, workshop