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Smart Talk

Social Media: Harness the pixel

June 26, 2017Katlyn Bourget

A. If you're new to the Facebook advertising world, a Facebook pixel is probably the last thing on your mind. But, it shouldn't be. The pixel has been a game changer when it comes to advertising on Facebook, allowing your content to get in front of the right audience.How does it work?You can find your pixel code in Facebook Ads Manager. You will then need to add the Facebook pixel code into the original code of your website. I would recommend working with a social media professional and web developer...

facebook, Katlyn Bourget, online advertising, social media


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Also Noted

Quantum hits milestone on Facebook

December 9, 2016HME News Staff

EXETER, Pa. - Quantum Rehab's Facebook page has surpassed 15,000 “likes” and followers. Quantum created the page in 2012, seeking to connect with consumers and to participate in all areas of disability culture. “We use our Facebook page to keep all informed on product advancements, but we also post a lot of human-interest content,” said Megan Kutch, director of marketing, in a press release. “This mixture, along with direct consumer interaction, has made the Quantum...

facebook, milestone, quantum rehab


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Also Noted

Consumer-facing campaign kicks off

April 8, 2014HME News Staff

WASHINGTON - AAHomecare has officially launched its “SaveMyMedicalSupplies” campaign with a website and Facebook and twitter pages. The campaign is designed to educate consumers about how Medicare reform mistakes are impacting their medical needs. The website explains coverage criteria and reform challenges to consumers in a way that's easy to understand, and empowers them with tools to contact their lawmakers. The campaign is targeted at consumers who have cerebral palsy, diabetes, multiple...

aahomecare, advocacy campaign, consumers, facebook, SaveMyMedicalSupplies, twitter


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Providers

Social Media: 'The whole point is to get people to come in'

January 24, 2014Elizabeth Deprey

AUSTIN, Texas - Provider Brent Bradshaw has jumped into social media with both feet.“We're going for brand awareness,” said Bradshaw, president of Durable Medical Equipment Inc. “The whole point is to get people to come in.”Bradshaw in November launched a three-pronged social media effort on Facebook, Google+ and Foursquare to promote his brick-and-mortar location. Facebook and Google+ are not new to the HME scene—those communities offer one-on-one interaction with end-users...

Brent Bradshaw, facebook, Foursquare, Google+, social media


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News

Trending on Twitter: #ILoveMedtrade

October 8, 2013Elizabeth Deprey

OCCC - It pays to talk up Medtrade on Facebook and Twitter.Show planners will award prizes to exhibitors and attendees throughout Medtrade as part of its Social Fan Appreciation Giveaway promotion.“We want people talking about their favorite new products, the best sessions—the things they can't wait to get back home and put into use,” said Christina Brown, founder of Stina Bee Marketing & Events and social media director at Medtrade 2013. “When the industry starts to talk...

facebook, Medtrade, Show Dailies, social media, twitter


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Vendors

Manufacturers get their Facebook on

October 24, 2012Liz Beaulieu, Editor

If you're still undecided about Facebook, these wheelchair manufacturers, who all have a vibrant presence on the social networking site, could help you make up your mind. They say the branding, research and development, communication and other opportunities on Facebook are bar-none.A website isn't enough“These days, most purchasing decisions begin with an Internet search,” said Kelly Mize, public relations manager, Invacare (Facebook page since 2010). “Our website is a great resource...

facebook, Invacare, permobil


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Smart Talk

Social media: Invest time and patience

September 25, 2012Dave Bargmann

A. As a consultant who specializes in social media for HME/DME providers, I find it alarming how many organizations take time to initially set-up their Facebook, Twitter and LinkedIn sites, yet virtually abandon them over the course of time. This leads me to wonder: Do providers believe this has become a waste of time?As a prior small business owner, I understand that challenge of satisfying the multitude of daily activities and challenges that come your way. However, social media warrants your daily...

facebook, Home Medical Equipment, social media, twitter


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