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Providers

Providers cultivate online customer reviews

February 15, 2019Theresa Flaherty, Managing Editor

YARMOUTH, Maine - Most HME providers have some sort of online presence, but it's important to manage that presence, particularly reviews of their businesses, experts say.Google, Yelp and Facebook are among the most widely used tools for reviewing products and businesses, and a lot's at stake. VGM Forbin's Christina Throndson says 70% of consumers trust online reviews as much as they trust a family member's opinion.“Reviews have an incredible impact on your end users and making sure they can...

google, HOme medical equipment, online reviews, VGM Forbin


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Heartland ushers in new era, providers in tow

June 17, 2016Theresa Flaherty, Managing Editor

WATERLOO, Iowa - Igniting ideas and cultivating connections was the ever-positive theme at last week's Heartland Conference, now in its 15th year.“The energy level was high, and there was great engagement and thought-provoking conversations from vendors and members,” said Clint Geffert, president of VGM & Associates. “During one of the final sessions, on the last day, we asked attendees to give one word about how they felt after three days of networking and education, and they said...

Clint Geffert, google, Heartland Conference 2016, Mike Mallaro, The VGM Group


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Providers

Google pushes providers to 'look good'

May 15, 2015Theresa Flaherty, Managing Editor

YARMOUTH, Maine - It's so big it's been dubbed “Mobilegeddon,” but what does Google's recent decision to favor mobile-friendly websites mean for HME providers?Google on April 21 tweaked its search algorithm to make mobile-friendly websites rank higher in mobile search results.“It's not going to be OK any more to have a large website that looks bad on a mobile device,” said Justin Racine, marketing and e-commerce manager at Woburn, Mass.-based Geriatric Medical, which recently...

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Providers race to rank

May 15, 2015Tracy Orzel

YARMOUTH, Maine - Seventy-two percent of the respondents to a recent HME NewsPoll say their websites are mobile-friendly.That's a good thing, because in April, Google tweaked its search algorithm to make mobile-friendly websites rank higher in mobile search results.It's also a good thing because 78% of respondents say more of their customers are using mobile devices to find them.“During the first quarter of 2015, over 30% of our web traffic was mobile—21% mobile, 10% tablet,” wrote...

google, mobile-friendly


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On the Move

Coolest thing ever?

December 12, 2012Elizabeth Deprey

If this isn't the coolest thing ever, it's pretty close. I'm sure most of you have used Google Earth - an aspect of the Google website that will give you 360-degree street views of any address on the planet. It's really cool to go see my own house, for some reason - it's not like I haven't seen it before, but it's like being in a low-flying plane and looking for landmarks: “I can see my house from here!” One of the best aspects of Google Earth is getting a street view while figuring out...

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Web marketing 101: Avoid the bounce

October 17, 2012Leif Kothe

GWCC - Merely existing in the digital realm is not enough. Not according to Brian Schmidt, Google's director of health services.“If you're only trying to reach customers online in a traditional desktop format, you're going to be behind, because your customers are often not there,” he said.With mobile device queries surging 102% year over year, Schmidt said the time is ripe for HME marketers to leverage mobile platforms, and, by doing so, make inroads into new demographics.In five years,...

google, HOme medical equipment, marketing, mobile


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