Tag: Nova Medical Products

Q. As an HME retail store, what are the three most important things I need to do in this COVID retail reality? A. No retailer could have planned for 2020. It was crazy and unprecedented. When stay-at-home and lockdown orders rolled out in March and April, the HME industry, including retailers and providers, were deemed essential businesses and able to stay open. Even so, there were limitations that required continuous shifting and pivoting to keep the HME store open, surviving and thriving.  Here...

Perhaps no HME category has a bigger demographic advantage than bath safety. While most of the markets skew older, bath safety is seen as a desirable product group by a wider age bracket—from baby boomers to geriatrics. The fact that the products are functional, practical and have an aesthetic appeal gives them a versatility that other categories don't have, manufacturers say.Because people of all age groups update their bathrooms periodically, adding bath safety staples like stability bars,...