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Tag: Sue Chen


Retail opportunity: Ensure safety, communication

Smart Talk

Retail opportunity: Ensure safety, communication

January 12, 2021Sue Chen

Q. As an HME retail store, what are the three most important things I need to do in this COVID retail reality? A. No retailer could have planned for 2020. It was crazy and unprecedented. When stay-at-home and lockdown orders rolled out in March and April, the HME industry, including retailers and providers, were deemed essential businesses and able to stay open. Even so, there were limitations that required continuous shifting and pivoting to keep the HME store open, surviving and thriving.  Here...

HME retail, Nova Medical Products, Sue Chen


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Spin retail 180 degrees

February 14, 2014Jennifer Keirn

LAS VEGAS - Sue Chen spends more than half of each year on the road, visiting providers to preach the gospel of HME retail.But Chen isn't a retail consultant; she's the CEO of Nova Medical Products, a Calif.-based manufacturer of mobility, bath safety and independent living products, and an enthusiastic advocate of retail's potential for her provider customers.The retail “transformations” she says she's provided for more than 1,000 providers nationwide will fuel her Medtrade Spring session...

cash sales, medtrade spring, Nova, Retail, Sue Chen


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