Tag: twitter
Personality to spare
April 20, 2016Theresa Flaherty, Managing Editor
ROSEVILLE, Minn. - When it came time to boost awareness of its brand, Pediatric Home Service took advantage of its most valuable asset: its employees.“Social media has really taken off as a marketing tool and some of our staff were already posting and very in touch with what's happening (at the company),” said Katlyn Bourget, digital specialist. “Employees can reach a lot more than just us, so why we wouldn't we use them as advocates for our brand?”PHS recently launched an...
Reporter's notebook: Drive Twitter traffic up, not away
July 27, 2015Tracy Orzel
The HME industry has picked up on Twitter and Dave Bargmann, senior consultant at A/R Allegiance Group, likes what he sees.When used correctly, Twitter allows providers to communicate with consumers and increase brand awareness in 140 characters or less. However, gaining followers isn't as easy as losing them.Here are some tricks and tips from Bargmann and others to get the most out ofTwitter.Increasing traffic—the good kindFor providers looking to build followers, Lalaina Rabary suggests fielding...
'Get on Twitter'
May 26, 2015Tracy Orzel
YARMOUTH, Maine - Beth Ludwick has issued a call to action to providers: Start tweeting.“Twitter has changed from a marketing 'nice-to-have' to a marketing 'must-have,'” said Ludwick, senior director of communications for AAHomecare.Providers who aren't on the social media platform are missing out on an opportunity to connect with their custumers, says Ludwick.One provider not missing out: Cape Medical Supply.Since joining Twitter in 2010, the Sandwich, Mass.-based DME provider has sent...
Stakeholders launch #Tweet4CRT
April 7, 2015HME News Staff
WASHINGTON - NCART, U.S. Rehab and People for Quality Care have launched #Tweet4CRT to fight CMS's plan to apply competitive bidding pricing to accessories for complex rehab wheelchairs. Stakeholders plan to use the social media campaign to boost congressional support for a “Dear Colleague” letter asking CMS not to make the change, scheduled to go into effect Jan. 1. The campaign encourages Twitter users to visit www.access2crt.org to send a specialized tweet to their representative...
Have questions? PFQC will get them answered
January 14, 2015HME News Staff
WATERLOO, Iowa - People for Quality Care (PFQC), an advocacy group and division of The VGM Group, has launched a Q&A series to address questions about home care and HME.“The series was created in response to the many questions medical equipment users and HME groups have asked us,” said Kelly Turner, director of advocacy for PFQC, in a press release.PFQC encourages users to post questions on twitter using the hashtag #PFQCQNA. The group will take the questions it receives and set out to...
Consumer-facing campaign kicks off
April 8, 2014HME News Staff
WASHINGTON - AAHomecare has officially launched its “SaveMyMedicalSupplies” campaign with a website and Facebook and twitter pages. The campaign is designed to educate consumers about how Medicare reform mistakes are impacting their medical needs. The website explains coverage criteria and reform challenges to consumers in a way that's easy to understand, and empowers them with tools to contact their lawmakers. The campaign is targeted at consumers who have cerebral palsy, diabetes,...
Trending on Twitter: #ILoveMedtrade
October 8, 2013Elizabeth Deprey
OCCC - It pays to talk up Medtrade on Facebook and Twitter.Show planners will award prizes to exhibitors and attendees throughout Medtrade as part of its Social Fan Appreciation Giveaway promotion.“We want people talking about their favorite new products, the best sessions—the things they can't wait to get back home and put into use,” said Christina Brown, founder of Stina Bee Marketing & Events and social media director at Medtrade 2013. “When the industry starts to talk...
How do you Twitter?
May 3, 2013Elizabeth Deprey
Twitter is a funny thing. It's both more and less revealing than Facebook—Facebook has more personal details, but you can make your profile friends-only. On Twitter, anyone can follow you—for the most part...there are ways to lock people out, but it kind of defeats the point of Twitter the way a lot of people want to use it.
Of course, people use it in all sorts of different ways. From what I can tell, a lot of people use it as a way to express what they're a fan of. I wonder how many...
Wheelchairs Plus employee submits winning hashtag
March 8, 2013HME News Staff
WATERLOO, Iowa - In a bulletin to members, VGM congratulated Laurie Nivala, a sales and marketing associate at Wheelchairs Plus in Grand Rapids, Minn., for submitting the winning Twitter hashtag: #stopCBforDME. As the winner of the contest, Nivala will receive a free registration to the Heartland Conference in June. VGM held the hashtag contest to get providers to use social media to voice concerns about competitive bidding. More than 200 individuals voted for the winning hashtag from among 20 different...
VGM selects finalists for hashtag competition
February 12, 2013HME News Staff
WATERLOO, Iowa - VGM has narrowed down its hashtag contest to 20 finalists, according to a VGM bulletin. Providers can vote for their favorite Twitter hashtag, submitted by fellow providers. The goal of the contest: To make concerns about competitive bidding a trending topic. Voting will be open until the close of business on Friday, Feb. 15. The creator of the winning hashtag will receive free registration to Heartland 2013. To vote, click here.